Honey20Logo Design Contest

The text was truncated in the "Purpose section. Here is is in its entirety:

What is the HONEY20 Brand Positioning Rationale?

Innovation and Prestige
HONEY 20 offers the winning combination of a “why hasn’t anyone thought of this?” new take on the fitness nutritionals market: a healthy beverage/nutritional with a natural taste that people can relate to in real life experience. (Have you ever seen a dextrose tree?)

HONEY20 should be launched as an elite, cutting–edge and progressive product.

Elite – Honey20 puts the user in the know. They know about health, they know about fitness and they know what they like. No need for artificial anything. HONEY20 is a product that naturally meets their nutritional needs. The patented AES formula in HONEY20 cannot be found anywhere else.

Progressive – HONEY20 is a forward thinking product with long term health benefits. The brand is positioned as forward thinking and uses innovation as a driver of its message, i.e., how is HONEY20 unique, why it is an ongoing part of a healthy lifestyle, how it is tailored to a wide variety of user needs, from fuel to energy to health maintenance.

Cutting–Edge – Be the first. Continue to tell the innovation story in branding, advertising, social media and promotion. When rolling out product extensions, make sure the concept is fresh and shows a new perspective of how HONEY20 becomes a part of a healthy lifestyle.

I just posted 10 hand drawings of designs that are similar to some of the inspiration that we have received. If you are willing to take a look for inspiration in your designs, that would be great.