Hot Food, Cool Music, Live!
What We Do
A family friendly neighborhood bar, restaurant & bbq joint offering the best of Contemporary Southern, urban casual and American Pub fare that happens to be a great stage for live music and entertainment all rolled into one.
Top Three Things to Communicate
#1 - great food, southern specialties, award winning hickory smoked barbecue, wood fired brick oven pizza
#2 - dinner, brunch, catering, events, live entertainment nightly
#3 - neighborhood, family friendly, hospitality, casual comfort
Our Target Audience:
Families, singles, girls night out, guys night out, foot tapping, microbrew lovin', martini sippin', take out orderin', regular people tired of the same old thing looking for good food, fun and drink at a good price. Professionals and casuals, after work, after dinner or after the big game or the little league game. Comfort seeking, quality driven people who want upscale value without the fuss and pretense associated with our competition...branded casual theme chains, were trying to be competitive and a better local option to the Applebees, T.G.I.Fridays and Bennigans of the area! A home away from home with homemade specialties and great everyday cuisine in an accessible, affordable, convenient location. Roxborough section of Philadelphia, 50% families, 50% singles and college community.
not sure, but, the colors red, orange, yellow anchored with darker subtext could be a player. I am really open to see what comes back through competition, but, I am not married to anything with too many colors because of planned branding and establishing creative use in other visual mediums (i.e. embroidery, web, print, web etc.)
Our Ideas and Additional Information:
I have a drawing and brief planned business overview that I would like all participants to see. It can be sent via email by contacting me at firstname.lastname@example.org. Basically I want to see the name "holy smoke" and I would like to see the final logo underscored or associated with a music stanza that has a couple scattered musical notes and the words "bar", "restaurant" & "bbq" as part of the music stanza. Perhaps an artist's graphic of a halo or smoke effect can be part of the final design (but you will see this in the scanned drawing I will share with all contestants). Too much can be lost in intricacies so if the smoke or halo does not work it is no great loss. There can be a whimsy to the logo, but, it must be easily read from a distance and not lost in something as small as an embroidered piece or letterhead. We will have corporate, municipal and federal clients, so I do want a logo that is recognizable, but, not too ostentatious to be boardroom or easily baby shower to meet our private party and and event clients perception.