A family friendly neighborhood bar, restaurant & bbq joint offering the best of Contemporary Southern, urban casual and American Pub fare that happens to be a great stage for live music and entertainment all rolled into one.
Industry
Restaurant
Top Three Things to Communicate
#1 - great food, southern specialties, award winning hickory smoked barbecue, wood fired brick oven pizza
#2 - dinner, brunch, catering, events, live entertainment nightly
#3 - neighborhood, family friendly, hospitality, casual comfort
Our Target Audience:
Families, singles, girls night out, guys night out, foot tapping, microbrew lovin', martini sippin', take out orderin', regular people tired of the same old thing looking for good food, fun and drink at a good price. Professionals and casuals, after work, after dinner or after the big game or the little league game. Comfort seeking, quality driven people who want upscale value without the fuss and pretense associated with our competition...branded casual theme chains, were trying to be competitive and a better local option to the Applebees, T.G.I.Fridays and Bennigans of the area! A home away from home with homemade specialties and great everyday cuisine in an accessible, affordable, convenient location. Roxborough section of Philadelphia, 50% families, 50% singles and college community.
Color Preferences
not sure, but, the colors red, orange, yellow anchored with darker subtext could be a player. I am really open to see what comes back through competition, but, I am not married to anything with too many colors because of planned branding and establishing creative use in other visual mediums (i.e. embroidery, web, print, web etc.)
Our Ideas and Additional Information:
I have a drawing and brief planned business overview that I would like all participants to see. It can be sent via email by contacting me at chefsoul1@comcast.net. Basically I want to see the name "holy smoke" and I would like to see the final logo underscored or associated with a music stanza that has a couple scattered musical notes and the words "bar", "restaurant" & "bbq" as part of the music stanza. Perhaps an artist's graphic of a halo or smoke effect can be part of the final design (but you will see this in the scanned drawing I will share with all contestants). Too much can be lost in intricacies so if the smoke or halo does not work it is no great loss. There can be a whimsy to the logo, but, it must be easily read from a distance and not lost in something as small as an embroidered piece or letterhead. We will have corporate, municipal and federal clients, so I do want a logo that is recognizable, but, not too ostentatious to be boardroom or easily baby shower to meet our private party and and event clients perception.
Themes
Masculine
Economical
Exotic
Sporty
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Abstract Mark
Abstract shapes and symbols convey an idea or feeling.
Emblem
A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Signs
Television
Clothing
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
I am not a fan of anything framed or colored background. I would like to see the logo above all standing alone. Frames and backgrounds in my belief take away from the prominence of clean design work and logo/branding. chefsoul1 1.10.09
ufotofu! Totally get's what I'm trying to do here, but, I want you all to see my drawing...I need to establish or underscore the presence of music because it is a big part of what we do. the drawing will help you see my thoughts and perhaps a creative beginning for your efforts. we can have a third color...i.e. the halo could be more yellow or gold (tranfers terrible on a white chef jacket or bright letter head, but you get what I am saying...I think) or..there may be no halo at all! Great stuff so far and I am really excited about the process. to see drawing and business overview email me at chefsoul1@comcast.net
Hopefully anyone considering entering this competition has read through the entire contest brief. Please email me at chefsoul1@comcast.net if there are ANY questions or communication. I know the process does not work if I am not actively engaging artists and I have a drawing to send that represents some of the elements I have envisioned in the final design.
Great entries so far. We like them all. I will be away from all internet access Monday and Tuesday. I will be back online Wednesday and engaging all contestants then. Thanks for your interest in our contest. chefsoul1 1.11.09
we have a pig mascot drawing that may be of use. We did not want it to be a central focus and actually it is planned to be used as a side character instead of in our main brand, but, who knows? Please email me at chefsoul1@comcast.net if you want to take a shot at featuring "Soul" our smooth jazz mascot in your entries.
You folks are making this tough...there are few designs that we do not like and I can only imagine how tough the decision making will be next week. Great work people...Thanx!
