Hillcrest Asset ManagementLogo Design Contest

Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ You, the Client, are very important! Your active participation is the single greatest factor influencing this contest. Active participation by you, the Client, helps you get the logo design you want!
~~ What's active participation? It's updating the brief with more information for Designers to work with as the contest progresses, providing feedback to Designers on their entries when they're submitted, and ranking designs at least once a day.
~~ When you provide feedback to Designers, you increase the chances of getting the logo you want. More feedback = better results!
~~ Leave private feedback by clicking on a design. Feedback will be made public upon contest completion.
~~ Rank designs at least once each day -- this will encourage Designers to submit more entries!
~~ Ranking prevents your contest from going idle! Active contests attract more Designers.
~~ Ranking gets your contest noticed. Unless your contest is Private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio
~~ Please note: if you're asking for a design that will require several hours to create, to attract Designers willing to invest that amount of time the prize should be at least $400-$500. All "Character" style logos fall into this category.
~~ Designers are not offended by "Not Interested." We'd like to know what you don't want so we can give you the design you do want.
~~ The first phase of the contest is the "Open" phase, and everyone can submit during that time.
~~ After your contest's initial "Open" phase closes, it will enter the "Top 5" phase; only the top 5 ranked Designers will be able to submit revisions at that time.
~~ The "Top 5" Designers are the first 5 Designers in a contest, not the first 5 designs.
~~ When "Top 5" ends, the "Judging" phase begins. The Designer of the 1st place design will be the only Designer who can submit revisions at that time.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914

You can also look in: https://logotournament.com/forum/contest_holder_discussion





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The new logo does not need to look like the old logo at hillcrestasset.com.

The current first place design has the elements we are looking for. Columns tie in with our other marketing materials. A trend line is recognizable as our business of investing in stocks. What we are looking for is a logo that would be appropriate for a trust bank (world class management of your portfolio) but also suggest that we are top performing stock pickers. Hillcrest has won 8 awards for outstanding performance among institutional money managers and we want to somehow reflect our skill. Also what makes us unique is our use of behavioral finance which means that we take advantage of other investors decision errors and cognitive biases, however, we are not sure if this can be shown in the logo our just stated in our slogan "experts in behavioral finance".

The colors used in entry 16 match what is on our website and pitch books. Logos with these colors and black are best for us.

3 more hours to submit. Please look at the first place entry. It has the elements that we like: colors, columns, stock reference, slogan.

19 hours for the final five designers to post updates. Have only seen an update from 1 so far.