Hero Status Fitness Logo Design Contest

Hero Status Fitness has selected their winning logo design.

For $300 they received 37 designs from 9 different designers from around the world.
Contest
Logo Design Brief Hide
herostatus
United States

Slogan

Bring out your inner hero.

What We Do

Provides fitness and nutrition advice; especially bodybuilding

Industry

Sport

Top Three Things to Communicate

#1 - Don't you want to reach Hero Status?
#2 - Find your inner hero!
#3 - Buy our products and we will show to how to go from skinny to MUSCULAR!

Our Target Audience:

Skinny Guys Who Want to Gain Muscle and Maintain an Optimal Physique

Color Preferences

TO SEE: Black, Red, White, Gray, Yellow
NOT SEE: Pink

Our Ideas and Additional Information:

Hero ___ Skinny Guy Facing Left ___Muscular Version of Same Guy Facing Right ____Status

Hero ][ Status

Themes

Loud
Masculine
Colorful
Bright
Exotic
Sporty
Adventure

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Signs
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

herostatus
United States
Let's start with black or gray silhouettes standing back to back. (brackets = people)

Hero ][ Status
FITNESS
12 years ago
herostatus
United States
Reference: #1

We would like for the characters to be standing back-to-back, almost touching.
Each should be standing exactly the same, while facing opposite directions.
These characters are too "silly". We need the logo to be more serious.
Let's show the full bodies, including the heads, to show they are the same person.

hero ][ status
Fitness
12 years ago
brandtub
Egypt
ok , will work on similar options to your feedback now. thanks
12 years ago
Joop
United States
Herostatus... this is just my thoughts on your idea, which is a good one! It sounds like you want to see actual faces on the characters. The figures will be so small since they are full body you will not be able to see the faces. That is why I made a "stylized" pair of figures chopped at the waist
12 years ago
wolv
Indonesia
concept by Joop is awesome ;)
12 years ago
Joop
United States
thanks wolv
12 years ago
Joop
United States
#16 gut removed!
12 years ago
Paull Petterson
Slovakia
Go, Joop! It's your turn! Nice designs you got there!
12 years ago