Henderson Implement & Marine Logo Design Contest

Henderson Implement & Marine has selected their winning logo design.

For $350 they received 245 designs from 31 different designers from around the world.
Contest
Logo Design Brief
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Henderson
United States

What We Do

We provide sales and service of lawn & garden equipment (Kioti, Kubota, Hustler), recreational vehicles, and recreational boats (Tracker, Mako).

Industry

Retail

Top Three Things to Communicate

#1 - Large selection of quality products
#2 - Parts and Service for products we sell
#3 - Name recognition - Branding

Our Target Audience:

homeowners, sportsmen, light construction market

Color Preferences

Red, Orange, Yellow, Black, Blue, Green

We would like something that will be able to be used in color and black and white print

Our Ideas and Additional Information:

Visit our website - HendersonImplement.com
We are leaning towards something that represents Southwest Louisiana, but are open to all suggestions.

Themes

Colorful
Playful
Sporty
Masculine
Complex
Luxury
Refined
Adventure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

Henderson
United States
Thanks for the entries so far.
We'd really like to see something that portrays Southwest Louisiana and our Cajun flair.
Maybe a character like a crawfish.

I like #2 but would like to see some variarions on color and font.
I like #3, but not the colors.
I don't like the ones with reflections.
I like #7, but not the emblem - it looks too fishy.

Thanks and keep them coming!
13 years ago
Henderson
United States
So far I haven’t seen anything that really “grabs” me—they are too generic and don’t really reflect our industry or culture. We'd like to see somethign that reflects Southwest Louisiana and our local roots.
We'd like a character that can be used with the logo or without to represent our company - like the Michelin man or the Geico lizard.
#18 - not sure what that is inside the life preserver?
#2 can you present some different fonts or ideas on the theme - for sure take off the reflection?
13 years ago
Henderson
United States
#18 - move the logo to the left of our name, change the center to something related to lawn care (small tractor - Kioti or Kubota type), make the Henderson solid instead of gray fade.
#20 - can you do a character (crawfish or alligator) instead of the Fleur de Lis?
#5 - can we see the wave design in blues like waves in the ocean?
#19 - really like this! can we see other color schemes - maybe dark blues?
13 years ago
Henderson
United States
#30 can you do this with the colors from #29 and not have the gradient in the name?
#29 can you change the emblem so that the H is not so offset and have the gradient removed?
There is a group ranking these, so if the comments don't always refer to the top ranking or the ranking seems "off" compared to the requests we're making it's because there's not a general concensus on the one design we want yet.
Thanks for your work so far!
13 years ago
Clickin on the design is a better idea to leave more personal feedback as designers can sometimes get confused with feedback being left here.
13 years ago
Mimmo
Italy
yes because with so many contests most of us and me too, we check our mailbox for new CH comments, i guess a variation of the website code can make it possible to receive an email even when a CH comment your design from here too..
13 years ago
2B Pencil
Canada
Hello Henderson,

Please consider ranking the designs rather than eliminating the points we gather are valuable even if we do not win your contest. Also take a moment to review the "Ranking and General Tips" compiled by one of our designers (Bugy) https://logotournament.com/forum/general_discussion/914

ECC
13 years ago
ANGELINA
Bulgaria
Thank you for your message, Kanava.
13 years ago
Henderson
United States
Rankings through 26 are fairly accurate - the others will be ranked in more detail this afternoon.
thanks for all your work!
13 years ago
TillyDes!gn
United States
Please take note of last minute entries...there are some nice ones.
13 years ago
Henderson
United States
We've looked at all the designs - including the last minute ones.
The ranking will be completed this weekend and a decision will be made by Monday.
Thank you all for your time and effort. This is not an easy decision as there were several we liked.
13 years ago