re #39. fonts look very well spaced out and colors are good. My only suggestion here is to make the second line of text larger and perhaps more bold so that it sticks out and can be read easier.
Regarding the organic "heart" design. The motion marks are distracting, we can lose them. I Like the concept, but what is missing is a link back to pet-care. Need to figure out a way to incorporate something that gives the impression of a dog or cat. Interested to see what you can come up with.