hauspixieLogo Design Contest

Logo Design Contest
Contests / hauspixie

hauspixie has selected their winning logo design.

For $250 they received 111 designs from 14 different designers from around the world.
New
#39

Withdrawn

Prefers others.
#40

Withdrawn

Prefers others.
#26

Discussion

 
Logo Designer
Feedback is welcomed and appreciated!

(This comment references Entry #26)
15 years ago
 
Client
too wild west on the font! house looks like its in a tornado but I like the concept of working with digitizing something.. maybe better to do that to the font instead of the house. Pairing the wildwest with hightech digitizing just wasnt working for me. Thanks for your efforts!
15 years ago
 
Client
Simple stars, houses, are good concepts for this.
15 years ago
 
Logo Designer
Thanks for the feedback!

#39 shows a different font and a more vertical layout. The tornado of pixels has been removed but digitizing the font just wasn't working out well. In my opinion, no matter how it's done. taking away chunks of a letter (no matter how small) begin to detract from the readability of the logo and a client being able to immediately read your company's name is the highest priority. In most cases, you've got only a few seconds to make a visual impression and if someone uses up that time trying to figure out only what's written, you've lost the opportunity to impress your brand upon them.

Instead, on #39 I took the square, black pixels and used them to dot the 2 "i"s in "pixie". This creates an unobtrusive cohesion within the logo that unites rather than distracts. Now, if you ever need to use only the lower portion of the logo, it still has brand identity.

Please note that the square/house logo is simple enough to look good at any size (small avatar, business card, thumbnail, etc.) and can even be used without alteration for an iPhone icon or a 16x16 pixel icon (such as the "share" icons you've linked to). Not having to have multiple versions also builds a stronger brand identity!

#40 is the same logo but without the bright shine over the top left corner and without the reversed "s" in "haus".

Sorry for the wordy comment but I've been in the graphic design and printing industry for over 11 years and I sometimes forget to tell my clients all of the concepts, bonuses and uses BEHIND the logo!

Jason
15 years ago
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