Hank Fisher PropertiesLogo Design Contest

Logo Design Contest
Contests / Hank Fisher Properties

Hank Fisher Properties has selected their winning logo design.

For $350 they received 179 designs from 34 different designers from around the world.
New
#167
New
#166
New
#165
New
#164
New
#163

Withdrawn

New
#162
New
#161
New
#160
New
#159
New
#158

Discussion

 
Logo Designer
Considering you a highly competitive industry for visual awareness and name recall against other real estate / property brokers and managers as well as GC's and roofers ... my concept is to distance your business identity from the standard roofline / building logos many of them may have and instead make use of your name as a visual reference and name recall asset.

Humans respond to visual shapes and colors and generally remember these things easier than names. So I created a visual icon that blends your name and business into one = a fish / house graphic.

What this accomplishes:
• gets peoples' attention
• reinforces your last name
• can be a very strong memory recall element
• differentiates you from your competitors

Considering your demographic, the fish may be a good generational reference too. Many senior men may have fond memories of fishing or still enjoy doing it.

The colors of the logo are gray, blue and green. Visually they are arranged like a landscape (with green at the bottom like earth or grass).

I think this approach, along with a clever positioning tag line about finding the right property that references fishing, could be a very strong branding package for your business.

(This comment references Entry #158)
15 years ago
 
Logo Designer
variations and options ...

(This comment references Entry #159)
15 years ago
 
Logo Designer
variations and options ...

(This comment references Entry #160)
15 years ago
 
Logo Designer
variations and options ...

(This comment references Entry #161)
15 years ago
 
Logo Designer
variations and options ...

(This comment references Entry #162)
15 years ago
 
Logo Designer
variations and options ...

(This comment references Entry #163)
15 years ago
 
Logo Designer
variations and options ...

(This comment references Entry #164)
15 years ago
 
Logo Designer
variations and options ...

(This comment references Entry #165)
15 years ago
 
Logo Designer
variations and options ...

(This comment references Entry #166)
15 years ago
 
Logo Designer
variations and options ...

(This comment references Entry #167)
15 years ago
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