1. Owners of and investors in residential apartment buildings; tend to be age 60+, conservative and with long-time interest in real estate. 2. Potential residents in senior living communities: age 85+, 75% widowed women, upper middle class with discretionary retirement income; majority have some college; had a professional career or spouse did.
Color Preferences
Green
Blue
Grey
Themes
Secure
Masculine
Luxury
Serious
Modern
Refined
Elegant
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Emblem
A badge that usually envelopes the logo
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Applications
Web
Print
Signs
Television
Clothing
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