1. Owners of and investors in residential apartment buildings; tend to be age 60+, conservative and with long-time interest in real estate. 2. Potential residents in senior living communities: age 85+, 75% widowed women, upper middle class with discretionary retirement income; majority have some college; had a professional career or spouse did.
Color Preferences
Green
Blue
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Themes
Secure
Masculine
Luxury
Serious
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Elegant
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
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A badge that usually envelopes the logo
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Web
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Television
Clothing
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