Intercultural Solutions | PR | Community Relations
What We Do
Coming from a strong bi-cultural (German-American) professional background, Höferle Consulting connects and consults businesses, decision makers, organizations, associations, artists, activists, educators, faith based groups, and other entities of public life by assisting with their needs in communications, PR, marketing, intercultural relations, interpretation/translation, transatlantic business relations, and strategic business development.
Industry
Consulting
Top Three Things to Communicate
#1 - Höferle Consulting is bilingual, bicultural, understands and speaks both, “Tennessee (USA)” and “Germany”
#2 - Höferle Consulting acts as a liaisons manager, intercutural specialist, connector, enabler, mediator, network creator
#3 - Höferle Consulting communicates, consults, moderates, bridges cultural differences, mediates, translates
Our Target Audience:
The audience for Höferle Consulting consists of upper (CEO, President, etc.) and middle management, business owners, politicians (on state, city and county levels), international enterprises (especially German and American), school boards, educational policy-makers, business development specialists, investors, analysts, human ressource managers, relocation specialists, ad agencies, news media, alternative energy specialists, non-profit organizations, artists.
Demographics: all ages (18+), all genders, all education levels, all incomes, all ethnic groups
Location: Southeast Tennessee (USA), tri-state area (Tennessee, Georgia, Alabama/USA), Germany/Austria/Switzerland, USA in general
Psychographics: Ideally, clients come from all walks of life with many different individual backgrounds and sets of values. Höferle Consulting is located in a rather provincial setting in Southeast Tennessee, and is dealing with clients that are both locally/regionally rooted but also internationally active with some big corporations and their local affiliates maintaining offices/production sites here. Some clients are more rural/provincial, others are urban/metropolitan.
Color Preferences
like to see: grey, white, black, dark brown (maybe also dark green and/or dark blue)
don't like: red, yellow, orange, purple and all other bright colors
Our Ideas and Additional Information:
I found this font that I liked: BlairMdITC TT-Medium
I wouldn't limit myself to that. Just saying I thought it looked cool. But I guess there other nice fonts out there.
Themes
Simple
Gray
Serious
Refined
Masculine
Subtle
Elegant
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Letterform Mark
A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Signs
Television
Clothing
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
@ #1: ufotofu, I like the font. but I'm afraid the logo-letter is way to playful and old-timey. are you familiar with the "H" in the logo of TV show "House" (or "Dr. House")? that would be better.
I really like a linear structure in the logo. also good: a font that uses caps, maybe one where the initials "H" and "C" stand out/are a little bigger.
