Grill Sergeant Gourmet Sauces & Salsa Logo Design Contest

Grill Sergeant Gourmet Sauces & Salsa has selected their winning logo design.

For $300 they received 72 designs from 7 different designers from around the world.
Contest
Logo Design Brief
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grillsergeant88
United States

Slogan

"This is gonna sting a little"

What We Do

We sell Salsa, BBQ Sauce, Pepper Jelly and much more we are not wanting to change our logo just improve the look for our product labels & merchandise and are also open to suggestions.

Industry

Retail

Top Three Things to Communicate

#1 - Gourmet
#2 - Excitement
#3 - POWER

Our Target Audience:

Foodies, 15 to 50, outdoor cooks, Cooks, families, people who love to entertain.

Color Preferences

red, grey, black, light grey

Our Ideas and Additional Information:

Artwork here: http://zenitnetwork.net/bbq/
We do not want to change our logo. We want to reinvent it! Everyone that we have worked with has just cut and paste it, that is not going to fly.

Themes

Masculine
Bright
Loud
Colorful
Expensive
Refined

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Emblem

A badge that usually envelopes the logo
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

zrox
United States
Can you post the vector artwork on your website for designers to download it? Might make it easier on you.
13 years ago
Zenit Network
Mexico
Hello iam zenitnetwork iam interested at thsi project if you not have place to post the vectro send to me at ventas@zenitnetwork.net and i upload an publish the link for other designers
13 years ago
GoNorth
Canada
Current website with old logo here?

http://www.grillsergeantgourmet.com/

13 years ago
Zenit Network
Mexico
For all designers the logo at vectors and jpg is :

http://zenitnetwork.net/bbq/

Just download

Zenit Network
13 years ago
Akerman
Sweden
When you say 'reinvent', do you mean that you want to keep the clipart style (just redrawn) or do you mean you want to keep the layout (hat, knives, pfefferoni).

If you want to leave the clipart style, which direction do you want to go:
1. Trendy modern look.
2. Classical kitchen
3. Industrial cuisine

Always happy for feedback.

regards
13 years ago
Akerman
Sweden
First I want to apologize to "EastCoast" because this contest unfortunately is going to contain very similar design elements, positioning and colouring, making the designers contributions hard to tell apart. My only hope is that you can see my design as distinctive enough, even though I've also used red, black and a dark golden gradient.

We have both "recreated" the logo (knives, Toque and what have you) so from that perspective the images are unique. I've chosen other font and a different layout on the 'badge'.

The important thing here is that this is a result of the brief and running requests from the CH. But if you're really unhappy about this and feel that there is too much similarity, I'll be happy to discuss that with you.

Regards & respect
Akerman
13 years ago
2BPencil
Canada
Well I have no problem Akerman..it one of those contest where similarities will happen because we are doing a logo makeover not a new design

I'm good if you are


13 years ago
2BPencil
Canada
Ranking System

This post was used on a different competition to highlight some rules of the LT (previously posted by Dazzle - Moderator for LT)

" March 22nd, 2009, 11:48am
How are you doing ? hope you are doing great. As this contest is about to come to an end, and you will be chosing the best new logo for your company, i just wanted to have your attention to some important point that you might be aware of or might not. I hope i am not miss understood by pointing out this to you and that you understand.

When the contest ends and you have made your mind and desicion about the winner logo, the winner gets the 1st place, but the 2nd and 3rd place and going on forward, 4th, 5th, 6th , etc , each one or slot should be filled with a seperate designer and different concept you found second best, third best to follow etc.

This helps towards us designers ranking and also it is a way from you to show your appreciation to the hard effort and trails put from the beginning by one designer or appreciating a nice design concept put earlier by a designer that led to developing on right direction for others and you getting the best you could at the end.

It feels frasturating for other designers and pointless of giving all the top rankings for same winner designer, while those were just a small variations of the winning design and therefore the other places 2nd, 3rd, 4th, etc are not filled with different designs from a different designer.

So i hope you understood my point i was just trying to point out to you here and all the best of luck in chosing your winner logo, there are really good ones out there.

Best Regards,

13 years ago