What We Do
The Green Music Initiative is a not-for-profit company helping the music and entertainment industry cut its greenhouse gas emissions and create a low carbon creative future.
The initiative combines research with practical support to help companies build climate responsible businesses.
Top Three Things to Communicate
#1 - music
#2 - climate
#3 - innovation / networking / dynamic
Our Target Audience:
all people who are interested in music (both sides: consumers and producers, fans and artists), so possibly between 16-50 years, focussing Europe, these people are surrounded by logos everyday so the Green Music Initiative logo should fit in this competitive environment
all color schemes are allowed, green is possible but you should not focus green schemes only, please feel free to work with the whole range.
Our Ideas and Additional Information:
there is an UK initiative with similar issues http://www.juliesbicycle.com/, other tags are: proactive, future-oriented, positive, creative. the logo will appear on CD, tour posters, websites etc.