Green DrakeLogo Design Contest
Logo Design Contest
Contests / Green Drake
Green Drake has selected their winning logo design.
For $275 they received 83 designs
from 24 different designers from around the world.
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Logo Design Brief
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Client
What We Do
The brand is a 3pl trucking company that does final mile deliveries (smaller delivery trucks - not Semi's). The logo will not be used on the trucks themselves, because the assets will be with UPS or Fedex trucks and uniforms, however, internally the organization will have its own brand. The Green Drake brand and website will be used primarily for internal communications and for recruiting.
The target audience is typically "truck drivers" - mostly men, ages 25-50, lower-middle class. Truck driving is a good direction for people who haven't been able to find schooling or careers that they've been able to have stability with. The intention of the brand is to target that demographic, and evoke pride in being a part of something that's pretty cool and stable.
The target audience is typically "truck drivers" - mostly men, ages 25-50, lower-middle class. Truck driving is a good direction for people who haven't been able to find schooling or careers that they've been able to have stability with. The intention of the brand is to target that demographic, and evoke pride in being a part of something that's pretty cool and stable.
Industry
Color Preferences
Green. One color. Any kind of green.
Our Ideas & Additional Information
The "Green Drake" is a fly used in flyfishing and should be subtle inspired for the very minimalistic logo.
Showing forward motion-moving forward in some way. Want to project motion with the swoosh .. but can't look like Amazon shoosh...
Very simple, very flat. As basic as the nike swoosh, or amazon swoop but not too much like them.
Showing forward motion-moving forward in some way. Want to project motion with the swoosh .. but can't look like Amazon shoosh...
Very simple, very flat. As basic as the nike swoosh, or amazon swoop but not too much like them.