Green Drake
The brand is a 3pl trucking company that does final mile deliveries (smaller delivery trucks - not Semi's). The logo will not be used on the trucks themselves, because the assets will be with UPS or Fedex trucks and uniforms, however, internally the organization will have its own brand. The Green Drake brand and website will be used primarily for internal communications and for recruiting.
The target audience is typically "truck drivers" - mostly men, ages 25-50, lower-middle class. Truck driving is a good direction for people who haven't been able to find schooling or careers that they've been able to have stability with. The intention of the brand is to target that demographic, and evoke pride in being a part of something that's pretty cool and stable.