What We Do
Our brand celebrates the sport of gravel riding. Our focus is more casual cycling apparel, plus: socks, patches, stickers, hats, bike bags, water bottles, etc… Our target audience is other cyclists that favor laidback rides on unpaved roads, over high speed rides on pavement.
We would like our logo to be a single color...maybe two colors. We prefer earthy colors: olive green, brown, grey, rusty orange. No primary colors.
Our Ideas and Additional Information:
Gravel riding combines the best parts of road cycling and mountain biking. It's not fancy. It's carefree and fun, and sometimes dirty/muddy. Our logo needs reflect that.
Because "gravelujah!" is a play on the words "gravel" and "hallelujah", we like the idea of subtle spiritual imagery: a halo and/or radiating rays of light...things that suggests praise or glorification, without being overtly religious. No crosses or prayer hands. The word, gravelujah, should be the focus of the logo.
We prefer lower case letters and the use of an exclamation point. The typography shouldn’t be too clean, smooth, refined, or fussy. It should be organic and even a little bit rough.