We like the car silhouette detail but would like to see a change in the typography towards something a bit heavier - we definitely want to stay with a mostly-greens-based logo
Slogan is not bad - we were thinking of some variation of "click, test, drive" but the market has gravitated towards those types of slogans already - and we're definitely trying to differentiate ourselves from that, and in that vein, "get on the road!" works.
We really like the redesign in green (#50), and we have always really liked the silhouette of the car. We just finished a quick reaction test with several groups of Teens to rank logos (they weren't shown logos in any particular order) and they tended to rank you lower than we did - hence your current placement.
However, we're want to do a second set of tests with *parents* of teens - since in general it's the parent who is going to plunk down the credit card - and see how they react. I expect they'll move #50 back up the ranking.
You (#99) are one of our 4 finalists - sorry we couldn't get feedback to you yesterday; we had a technical issue with LogoTournament that temporarily closed our contest. We have selected the 4 finalists and *scrambled the order* (your placement now is not reflective of any rank).
WHAT MADE YOU A FINALIST - we like the stylized car silhouette (fairly unique among entries) - we like your choice of typeface - strong, simple design immediately evokes driving and will probably work at many sizes/grayscale
FINAL FEEDBACK (changes that may make your entry stronger): - we'd like to see "GO" in the gray tones and "DRIVER" in the green tones - closer green to our palette's green (see other finalists) - we'd like to see the outline around the text "centered" instead of cast at a pseudo-3d angle - you could remove the tagline text - we realize that we will probably change our tag (like McDonnald's does) every few years - it won't be part of our core logo - please remove any drop shadow/background shading - background should be white - we understand shadows and background gradients can pump up a logo's look/appeal, but we'd like to evaluate final logos against a plain field
We are asking that you do not submit any NEW designs - please limit any variations on your current design to just one new submission, referencing the feedback we have gathered from amongst ourselves and our two focus groups (driving-age kids and their parents) and your own design sensibilities. We understand designing by committee can often lead to a less-appealing final product; we want to avoid that; but we also want to address major concerns that came up in our feedback tests.
Thank you very much all the effort - we have really enjoyed LogoTournament and have already recommended it to several friends. We will be making our final choice no later than Thursday 1pm New York Time (18:00 GMT).
Congratulations - we have selected your submission as our final design - based not only on our internal feedback but also our test audiences (drivers-age kids and their parents).
The second-place entry (#148) actually works a bit better in our current site design - which has a strong color background. One last thing we'd ask is if you could "close up" #151 so that it has an enclosed white interior. IE: the car style element needs to touch down - however lightly - on the end "R" and the fonts need to be kerned in enough that they all touch and form a solid bottom border (or have the border be "thickened up" on the outside so that there is no white for the colored background to "leak in to").
Does that make sense? Thanks - and congratulations - your design was always on our short list internally - and reactions from our test groups always had your design mentioned as a 1st or 2nd place entry - it's nice when a personal favorite becomes a crowd favorite as well.
Please also let us know what your bottom typeface family/style is - we'd like to make sure we either have it or can go out and get it for several graphic navigation elements.
Thank You so much for selecting my design, I will make those minor changes after 5:00pm (CDT) I understand completely what you want as far as "closong up" the logo. The font I used is Gotham Bold italic. Thanks again, Don
Here is the final logo with revisions as requested. Once you give final approval I will upload the final art as .ep & .jpg. Thanks again for choosing my logo.