In this design I'm using a "pop" (that's how I call that), bold typeface. The checkmark over the "i" is there because when I think of what you do, especially if is a woman (women have a lot more organization than men), I think of someone going over a checklist, taking care of everything.
The femenine part of it is expressed in the color, and the checkmark over the "i" has a little styling on it, plus it is pink as well. "Web 2.0" and plain color version are submitted.