GETSMARxTLogo Design Contest

Healthcare Industry Experts

We are former healthcare executives dedicated to using our inside knowledge to help people make informed medical and coverage and care decisions. Services will include assistance with insurance plan selection (including Medicare), complex medical care decisions, access to discounted contracts for medical services, and bill review and negotiation. The initial target audience will be seniors aged 64+ but services will be available to adults 21+.

My initial thought is to see the GET and SMART as two separate colors since it is all one word but meant to read as two words. I am initially thinking a grey blue (like the Fiera logo I had designed on LT) and a darker blue but could also be green and blue given the meanings below. Could also be handled with lighter and bolder type or one word reversed out or other? The X is meant to be below that R since it is meant to be Rx like a prescription. The R, for example, could be white in a red circle. Hopefully, I can upload a rough design showing you this as a possibility but looking for your creative ideas.

Please see attached logo ideas and prior logos created on Logo Tournament that I love! See attached logo for American Pain. Since I own that logo, could you try repurposing it or some other depiction of us working with the patient, provider and health plan to create an integrated solution. Still need the Rx to be depicted and may want to try more vibrant colors like in the American Pain logo - see attached.

I would prefer a design that depicts that we work with payers, providers and patients to create a win win resolution.