Get Thin ForeverLogo Design Contest

Logo Design Contest
Contests / Get Thin Forever

Get Thin Forever has selected their winning logo design.

For $320 they received 113 designs from 13 different designers from around the world.
4th
#87
Prefers others.
#65
Prefers others.
#64

Discussion

 
Wow! Nice work! I knew you'd come up with something out of the ordinary - thanks for submitting. I really like this one!

1) The graphic's almost perfect. I love the sense of freedom and forward motion and femininity all wrapped up in a few squiggles. It's kind of like poetry: incredibly dense presentation of complex concepts and feelings. It's outstanding. My only quibble is her feet - l don't think she necessarily needs graphic "feet" in an absolute sense, but the bottom 1/4 of the figure just looks a little odd. Maybe straightening them just a bit as if she's leaping with straight feet - kind of like a ballerina's "en pointe" where the curve would actually be subtly the reverse of what you've got. I don't know... not sure that's right either, I just know that the little oddness needs something tweaked to achieve perfection.

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The rest of these are more questions and nits.
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2) Can the light orange squiggle be more yellow without disturbing the harmony with the other colors? That would merge better into my existing color scheme. It can remain on the orangey side.

3) The orange-red body is eye catching and prominent. It looks great. However, that color is not in my current color scheme. Would you recommend I change my scheme to incorporate that color (absolutely possible) or is there something that's already in my existing scheme that would work equivalently well? Perhaps, for example, keeping the light orange the same and turning this red-orange into a slightly orangey-yellow? You're the one with the good color sense though, so just tell me straight up what you think. As long as I've got the blue/green incorporated (for some reason, associated with "health and wellness" sites...) I'm flexible on the other colors.

4) The gray "get" is sort of meh. It works beautifully on both the dark and light backgrounds, but to my eye doesn't work with the other colors you've got. A pure white or black might be fine, but not sure about that gray...

5) "FOREVER" needs more solidity. The particular font weight makes it looks a bit flighty.

6) "THIN" looks excellent and prominent, but the font weight is at cross purposes with the meaning. Although predictable and obvious, would this work better in a lighter weight? Particularly if FOREVER is heavier, that would set up a good contrast. On the other hand... you've brilliantly brought the right amount of attention to the word, and making it lighter might make it recede too much for such an important concept.

Note that I rate #64 much lower because I'm trying to put just a single concept in the top 10 to be fair to all the designers. Its not that I don't like it every bit as much!
14 years ago
 
My wife made a great comment - the little squiggles that are behind her a bit heavy looking and weigh her down. Making those smaller/lighter/more playful would help.
14 years ago
 
Thanks for the update!

1) The smaller colored squiggles are much better.
2) Lightening the gray to 82% and shifting it a bit to the blue/green is very helpful. It looks much better.
3) I still don't like the feet - if they're different, it's so subtle I can't see it. The feet are what's keeping this out of the #1 slot that it occupied for a day.

I appreciate you doing the revision, and hope you can do something inspirational with her feet!

- Bill
14 years ago
 
Nancy, thanks again for a really, really strong design. We had a *terrible* time making a final decision. All of the top four designs were almost dead even - many people loved yours.

I really appreciate the time you spent, and I hope you'll enter future contests we'll be running. I'll be producing a series of related products over the next couple of years, and I love your design sense.

- Bill
14 years ago
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