GeolenzLogo Design Contest

Hi, here's my initial idea for your consideration. I made an abstract lettermark in orange. The idea here is that the entire object resembles a target (as in targeting location), but with negative space, I've created a G shape with a simple magnifying lens on the inner "tail". It's geometric, simple, and it's got that kind of symbolism that might not hit people over the head. I love negative space in logos (like the hidden arrow in the Fedex logo)! I'd love your feedback. Thanks!

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variation.

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Hi, thanks for your feedback! Here are some font and color variations for you.

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Thanks for your work on this so far. I would like to see another concept on the mark from you - I think you did a good job and I do like the abstract. I am not as caught up about having a G embedded in there somewhere so fee free to try another mark.

I like the fonts you added. I am probably leaning toward something like the fonts in #26 or #27.

Sorry I haven't gotten back to this yet! I've had a project I've had to work on the past few nights for my day job. I should have time to go back to the drawing board on this tomorrow evening. Thanks!

Hi! As promised, I'm working on some variations and new designs. Here's the first round.

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More options.

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a few more ideas...

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Could you combine the font from #64 with the mark from #65? We are close and this is looking like one of the top.

Also, could you do that same 65/64 hybrid with the mark on top of the name?

Could you also try a blue circular mark inside the first "o". This may be way off but I was wondering how it would look - Thanks

N~

Could you also try a blue circular mark inside the first "o". This may be way off but I was wondering how it would look - Thanks

N~

Hi, thanks for the feedback. I've made the changes you asked for, and provided some choices with regard to the "o" in geolenz.

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#138 and #139 combine the font from #64 with the mark from #65.

#140 shows a blue "circle" inside the "o" in geolenz. I don't think the blue next to the orange works so well, so #141 shows a separation between the two. It's a great thought -- to connect the wordmark to the graphic, but the "o" in that font isn't perfectly round like the lens in the graphic. So #142 shows a modified wordmark with a completely circular "o" and separation between the colors -- plus I took it a step further and recolored the wordmark so that the inside circle is the same color (orange) as in the graphic.

Thanks so much! Don't hesitate to let me know if I can make more revisions.