#39 this mark is a bit to playful :-) #36#35 I like the form of the X and the "TM" #36 I also like the mark on the left, considering whether it might be a little bit smaller ?
:-) The "TM" should be at the same position as it is in #52...
Here is what I told someone else about a mark (icon/symbol): "A mark should express "persevering, "to abet someone", success also (customer) loyalty"
So #55 would reflect that the best. It is what I do: "fit into" the client, going "hand in hand", only the TM can be removed here. So #36 and #52 are the favourites here :-)
Now about the X in GenoleX: I like how it was done with the "gap" e.g. in #56, #59, and from the "entire layout" (combination of genolex and consulting) I like #37
What I found out about the color: I like darkgrey/anthrazit - black for the Genole, and for the X I'm uncertain between blue or green or even orange/red (which might be "too powerful") Tone of blue X like in #23, #17 Tone of green X like in #46, #20
To summarize: the smaller icon (on the left) like in #52 based on #37 maybe the font a little bit bolder and the tone darker ?
I just had a thought about your comment "A mark should express "persevering, "to abet someone", success also (customer) loyalty" which is so true. I was thinking a lot of the big trusted logo's seem to be quite simple so I had the idea of the X fiitting in and connecting. #103
i have just made some adjustments to the form of the symbol to see if it sits better.