Fusion Metalworks Logo Design Contest

Fusion Metalworks has selected their winning logo design.

For $275 they received 78 designs from 11 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
eric.uriarte
United States

What We Do

Custom metal fabrication such as gates, railings, security cages and other metal structures.

Industry

Construction

Top Three Things to Communicate

#1 - Strength
#2 - Creativity
#3 - Passion

Our Target Audience:

Demographics: Commercial Developers and General Contractors ages 50-75 living in the Orange County and LA County areas with projects starting from 1 million. Must have high end feel.

Color Preferences

Blue, Purple, Grey - any combination of some or all of those colors

Our Ideas and Additional Information:

There is a Grey sample provided to show approved logo direction. We would like the letters to appear like folding metal creating the shapes of the letters. Simple folds. And using negative space to help continue letters forms. See example. Old logo is also provided as reference only.

Themes

Masculine
Complex
Modern
Refined
Secure

Applications

Mobile
Desktop
Print
Signs
Clothing

Entries
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Contest Entries

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Discussion

Discussion

eric.uriarte
United States
Our goal is to have a Logo that will reference what we do, and it must have a clear vision of that. It should have a very refined look and feel and be easily recognizable. Looking for a very clean and high end feel! It also must be able to translate and work well wether it is on a vehicle, website, apparel, etc.
4 years ago
eric.uriarte
United States
Welding, Tig Welding... Steel, Aluminum, Stainless Steel are all processes and materials we work with that should be thought of as inspiration when creating our logo to convey our message of what we do.
4 years ago
eric.uriarte
United States
Using shapes and lines in 2d to create a 3d look is desirable. See Blue Mountain Insulation, it does this and is very clear as to what they do from just the quick look at there logo. Same goes for D&C Development.
4 years ago
eric.uriarte
United States
1st ranked is a 9/10, 2nd ranked is a 8.5/10.
4 years ago
eric.uriarte
United States
1st ranked coulee only improve by refinement of torch - better now but still looking to fall in love with that one aspect and then its a 10/10.
4 years ago
eric.uriarte
United States
2nd ranked should make the F not have the 45 on the top of it, no spark line, metalworks of be more legible, and soften corners just slightly
4 years ago
eric.uriarte
United States
color implementation would be nice to see from these two top ranked design as well. Stay in the grey tones and blue accents - wanting the color to make the over all pop but not take over the focus of the logo - logo is number one and is complemented by the color. Our vehicles are medium grey, and silver and most likely all changing over to silver and possible white, so don't emphasize on the colors working with the medium grey as that vehicle may change - so excited and pleased with all your work this far!!!!
4 years ago