Fuse Modern Inc.Logo Design Contest

Logo Design Contest
Contests / Fuse Modern Inc.

Fuse Modern Inc. has selected their winning logo design.

For $375 they received 229 designs from 27 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
Develop and build environmentally friendly homes in an urban setting that seamlessly fuse the modern design aesthetic with the latest in home automation technology.
Industry
Real Estate
Color Preferences
Green, Brown, Orange, Blue, Grey, White,
Our Ideas & Additional Information
We believe that our homes will change significantly in the coming decade as the desire for increased environmental sustainability in construction collide with a desire for technology integration of the home, a desire for smaller living spaces, and a move back to the urban environment. We would like to help set the direction for that shift.

While we do not want the firm to fully associated with the mid century modern design aesthetic, we believe that a nod (or an updated take) on some of these colors and styles would be appealing to our audience. The following link should give you access to mid-century modern home interiors and exteriors as well as marketing/graphical materials from the time period that may provide some ideas for your designs. https://www.google.com/search?site=&tbm=isch&source=hp&biw=1333&bih=672&q=mid+century+design

Our target market is typically an avid reader of Dwell Magazine (see Dwell.com/homes for the style of home we build)

A website of some of the homes we have built can be found at Dwellingsakc.com
Themes
Simple
Raw
Adventure

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Discussion

 
NOTE 1: HOME PROFILE
We see the typical house motif being used in many of the submitted designs. While "modern" homes certainly don't require flat roofs, modern homes tend to be associated with flat roofs (or extremely low sloped roofs) with large overhangs. The homes can be low, flat, and long... stretching across the landscape. Other designs are extremely boxy with no eaves or overhangs.

Please take a look at the gallery at dwellingsakc.com to see the profile and look of the homes we build. A few of our homes...
http://dwellingsakc.com/portfolio/prospect_modern_home_by_dwellings/prospect_gallery/
OR
http://dwellingsakc.com/portfolio/bandit_modern_home_by_dwellings/bandit_gallery/
OR
http://dwellingsakc.com/portfolio/rusk_modern_home_by_dwellings/rusk_place_i_gallery/

Iconic modern homes that some might associate with the look of our homes:
http://www.wright-house.com/frank-lloyd-wright/fallingwater-pictures/F1SW-fallingwater-in-fall.html
OR
http://architectstudio3d.org/AS3d/people_koenig.html
OR
http://www.cgarchitect.com/2013/08/eames-house-01
11 years ago
 
NOTE 2: THE NAME

As noted in the stylistic brief, we prefer a very simple design. Consider these percentages the relative importance of being present in the logo.
FUSE: 80%
MODERN: 20%
INC: 0%

A design entry with only "Fuse" in it is 100% acceptable
11 years ago
 
We plan to bring our team together to re-rank, comment, and answer questions from 7-9AM and 6-9PM US CST.
Thank you!
Fuse Modern Inc.
11 years ago
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