Full name is The Institute of American Musical Theatre. We go by IAMT and our URL is IAMT-NYC so we want NYC or New York City also visible.Logo Design Contest
Logo Design Contest
Contests / Full name is The Institute of American Musical Theatre. We go by IAMT and our URL is IAMT-NYC so we want NYC or New York City also visible.
Full name is The Institute of American Musical Theatre. We go by IAMT and our URL is IAMT-NYC so we want NYC or New York City also visible. has selected their winning logo design.
For $475 they received 144 designs
from 25 different designers from around the world.
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Logo Design Brief
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Client
Slogan
Broadway's School
What We Do
IAMT is a post-secondary, two-year professional training program in the performing arts (singing, dancing and acting) for students 17 years and up. We are an alternative to college that is a tried and tested path to a career in the performing arts (Broadway, dance companies, national tours, etc). Target audience are (1) high school juniors and seniors looking for training programs and (2) their parents.
Industry
Color Preferences
Black and white (classic, modern, timeless), big flair with flamboyant accent colors
Our Ideas & Additional Information
We don't love the current logo (the uploaded file) with the prominent childish figure. We want to be more professional and up-scale.
We would love to be able to emphasize the idea of the school being in New York - maybe keeping the city skyline or another NYC landmark/identifier.
We are looking for youthful style with a touch of anti-establishment but still conveys a legitimate, well-established musical theater educational program. We are aiming for a Zendaya-type spirit.
We would love to be able to emphasize the idea of the school being in New York - maybe keeping the city skyline or another NYC landmark/identifier.
We are looking for youthful style with a touch of anti-establishment but still conveys a legitimate, well-established musical theater educational program. We are aiming for a Zendaya-type spirit.