Fuels InstituteLogo Design Contest

Objective | Collaborative | Research

Fuels Institute is a nonprofit social welfare organization dedicated to evaluating issues affecting the vehicles and fuels markets. We commission research projects that address the interests of the entire transportation industry.

Fuels Institute target audience includes:

Fuel retailers (convenience stores)
Fuel producers and refiners
Alternative and renewable fuel producers (electric vehicles, biofuel, biodiesel, ethanol)
Automobile manufacturers
Environmental advocates
Consumer organizations (AAA, Edmunds, Kelley Blue Book, Consumer Reports)
Academics
Government entities

Here is our color palette:

CMYK 42, 89, 82, 65
RGB 79, 3, 0
HEX 4F0300

CMYK 22, 87, 99, 12
RGB 178, 64, 38
HEX B24026


CMYK 1, 39, 98, 0
RGB 247, 166, 33
HEX F7A722

CMYK 66, 0, 44, 0
RGB 71, 191, 66
HEX 47BFA6

CMYK 91, 51, 41, 17
RGB 13, 97, 117
HEX 0E6275

CMYK 100, 86, 31, 18
RGB 1, 56, 107
HEX 01376C

CMYK 69, 82, 26, 10
RGB 102, 69, 120
HEX 654578

CMYK 52, 15, 100, 1
RGB 138, 173, 61
HEX 8AAD3D

The goal is to keep the current logo as-is (no changes) while adding in an image (flush left or above) that tells our audience we research ALL energy sources that power vehicles. "Fuels" is sometimes mistaken as only liquid fuel and we represent gasoline, electric, biofuel, diesel, natural gas, etc. It doesn't need to showcase ALL fuels but it does need to highlight the most important:

Liquid | Electric | Biofuel