The four dots represent 1) red - fossil fuel, 2) green - electric, 3) yellow - solar & 4) blue - hydrogen.
This approach is more clean & compact rather than put a realistic images. However, I'll presenting these images as well. Thanks.
Very subtle but I'm not sure what story it's telling me. I still need to incorporate imagery for oil + electric + hydrogen (liquid fuels + electric). The visual needs to show that we do research on all fuels that power vehicles.
Comment Activity
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The edges shouldn't be smooth like the current logo and they shouldn't be like a gear, but more like the link above so it resembles a vehicle tire
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Primary color logo:
• CMYK
• RGB
• Negative CMYK
• Negative RGB
Primary color logo w/strapline:
• CMYK
• RGB
• Negative CMYK
• Negative RGB
Primary black logo:
• CMYK
• RGB
• Negative CMYK
• Negative RGB
Primary black logo w/strapline:
• CMYK
• RGB
Primary white logo:
• CMYK
• RGB
• Negative CMYK
• Negative RGB
Primary white logo w/strapline:
• CMYK
• RGB
Primary logo black stacked (“Fuels” above “Institute” with the logo flush left):
• CMYK
• RGB
• Negative CMYK
• Negative RGB
Primary logo white stacked (“Fuels” above “Institute” with the logo flush left):
• CMYK
• RGB
• Negative CMYK
• Negative RGB
Primary logo color stacked (“Fuels” above “Institute” with the logo flush left):
• CMYK
• RGB
• Negative CMYK
• Negative RGB
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1) Can you change the design from a sprocket to a wheel (tire)?
2) Can you use our primary colors? You don't have to use them all but we'd prefer these colors to dominate. Our primary colors are listed below:
CMYK 22, 87, 99, 12
RGB 178, 64, 38
HEX B24026
CMYK 1, 39, 98, 0
RGB 247, 166, 33
HEX F7A722
CMYK 66, 0, 44, 0
RGB 71, 191, 66
HEX 47BFA6
CMYK 91, 51, 41, 17
RGB 13, 97, 117
HEX 0E6275
CMYK 62, 45, 40, 9
RGB 107, 121, 130
HEX 06B7982
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This approach is more clean & compact rather than put a realistic images. However, I'll presenting these images as well. Thanks.
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CMYK 42, 89, 82, 65
RGB 79, 3, 0
HEX 4F0300
CMYK 22, 87, 99, 12
RGB 178, 64, 38
HEX B24026
CMYK 1, 39, 98, 0
RGB 247, 166, 33
HEX F7A722
CMYK 66, 0, 44, 0
RGB 71, 191, 66
HEX 47BFA6
CMYK 91, 51, 41, 17
RGB 13, 97, 117
HEX 0E6275
CMYK 100, 86, 31, 18
RGB 1, 56, 107
HEX 01376C
CMYK 69, 82, 26, 10
RGB 102, 69, 120
HEX 654578
CMYK 52, 15, 100, 1
RGB 138, 173, 61
HEX 8AAD3D
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