I like the creativity, it's starting to move in a direction I'm looking for. I really don't like the cheetah head design though. He looks emaciated and scared.
I also like where you are going with the ice cube in #14. We will be distributing frozen and chilled products. It's also clean and fairly simple. Do something different with the Cheetah though. I really can't wait to see some options of what you're thinking.
I would keep working with number 14. One of my partners especially likes it. I just think that the cheetah face needs to look a little more real. Thanks