Frozen CheetahLogo Design Contest

Logo Design Contest
Contests / Frozen Cheetah

Frozen Cheetah has selected their winning logo design.

For $575 they received 169 designs from 27 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
We manufacture and sell ice cream in Sub Saharan Africa. Keep in mind that we will end up distributing and selling other cold products such as dairy and ice.
Industry
Manufacturing & Wholesale
Color Preferences
Not Sure
Our Ideas & Additional Information
Different languages will be spoken where these are sold. We want it in English as that is internationally recognized and usually associated with higher quality, but we want something that people can recognize no matter what country they travel to or language they speak.
Themes
Colorful
Modern

Entries

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Discussion

 
Client
Granted they were done quickly, design #1 and #2 are too basic. I am wanting more color; something that is flashy.

As stated earlier, the markets will not always be in English, and we aren't planning on translating our product name, so the logo needs to be eye-catching.
13 years ago
 
Client
I am definitely not committed on the idea, but I would like to see something with the full profile of the entire cheetah.

13 years ago
 
Client
I feel like we are heading down a very good direction, but I also think that there are one or two other directions I would also like to see.

One would be to not include the cheetah at all, or just to have a vague reference to a cheetah such as the logo below: http://www.theguide.com.au/ImageService.aspx?source=ac&imageid=1882

The other idea is something more abstract like this logo: http://www.sportsnewseye.com/africa-has-record-entry-for-2014-wc.html

Hopefully this will get the real creative designers out there to come up with something that I'm not able to visualize, but I know it's there. Thanks a ton, the designs really are looking great!
13 years ago
 
Client
So we just received feedback from some of our clients and they are actually liking the less sophisticated logos better. So if anyone has any other designs, maybe something with a good caricature, we'd really like to see them. Thank you very much.
13 years ago
 
LogoTournament Staff
Extended in Open Mode for 2 days at client's request.
13 years ago
 
Client
I would love to see some caricatures, or cartoon-style cheetah designs. We extended the contest so that we could try to get some input on this style of design. Thank you again!
13 years ago
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