Friends Restaurant & Deli Logo Design Contest

Friends Restaurant & Deli has selected their winning logo design.

For $300 they received 203 designs from 18 different designers from around the world.
Contest
Logo Design Brief
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tkrueger19
United States

Slogan

Good food good fun good Friends

What We Do

A casual restaurant and deli serving quality food at affordable prices.

Industry

Restaurant

Top Three Things to Communicate

#1 - Its a place where friends and family can gather
#2 - Family owned and operated
#3 - Good food, good fun, for everyone

Our Target Audience:

We serve Everyone

Color Preferences

Friends should be the key part, and stand out. Blue and green maybe some black for lettering but Friends should be a different color than any other lettering,and a different style letter, probably a brighter blue, so it stands out, I think I would like to see the i in Friends dotted with a pink or red heart. I am really open and looking for something unique that stands out.

Our Ideas and Additional Information:

I kind of liked the idea of stick figure Friends or cartoon people and lettering something like cheers, but looking for something unique.

Themes

Colorful
Bright

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
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Contest Entries

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Discussion

Discussion

tkrueger19
United States
I am very impressed so far, really like what I see, not at all what I pictured yet they have all the elements I wanted!
13 years ago
barros
Malta
Are you after some form of a symbol or icon that would distinguish the restaurant from others ?
13 years ago
tkrueger19
United States
Yes I am looking to create a iconic symbol ot of the word friends so that when people see it they know its the restaurant and deli....like cheers.
13 years ago
tkrueger19
United States
I extended the contest so I could see some variations of all the last minute entries.
13 years ago
tkrueger19
United States
This is a very hard decision, thes are all really great and I would love to be able to use all of them. Thanks to all who have submitted multiple logos.
13 years ago
tkrueger19
United States
I will try to have a winner by the end of the weekend, and Thank you agai to everyone who submitted and re submitted, there are a lot of wonderful designs, very creative.
13 years ago
tkrueger19
United States
Again Thank You to everyone who sent in a logo, There were a lot of really great logo's. It was a tough choice and I know a lot of effort went into the designs. I wanted to give some final feedback on how I selected the winner. The winning logo works real well in black and white, and 3 colors, and the 3 colors can be mixed up for different backround colors, like on t shirts. Also Friends can be pulled out to be used by itself or with restaurant and deli or whatever is needed amking it the most versatile logo. Several looked great in color but not so good in black and white. In the future we may do another contest strictly for shirts and caps so you may want to hold onto some of the non winning logos as they would make great shirts.

Thanks
Tim
13 years ago