fresh-academyLogo Design Contest

Logo Design Contest
Contests / fresh-academy

fresh-academy has selected their winning logo design.

For $750 they received 299 designs from 41 different designers from around the world.

Logo Design Brief

Slogan
feel yourself.
What We Do
We are NLP (communication and personal development) training company located in Germany, we will start our worldwide Online-Shop this year.
Industry
Education
Color Preferences
Please take a look at our existing logo at
www.fresh-academy.de . We would like to keep the same colors (CMYK: 100, 80, 0, 0, and 15, 0, 100, 0).
Our Ideas & Additional Information
http://www.fresh-academy.de
If possible keep the lemon and I think that a 3D-style would be great, but I'm open to any submissions!
Themes
Colorful
Modern

Entries

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Discussion

 
please write fresh-academy not in capital letters
please write feel yourself not in capital letters.
I prefer feel yourself. with a dot at the end.
fresh-academy is not a registered trademark right now (may be later...).
the background should be white.
we need the logo for every material so it should also work when it is very small.
the fruit today is a lime, not an orange or a lemon.
14 years ago
 
I'm still waiting for the great creative breaktrough - so to speak. There are wonderful ideas already, I like the lime of #13, I still think that the "feel yourself" should be writen in an angle like it is today. The lime in the center is not the final solution for me, it looks to much like playing with my Winword. If the "feel yourself" is in grey, nobody will read it. The #21 may separate the name to much and people will not know what to type in on Google or the browser. A nice idea to put a person in the logo (#7) and it feels not so comfortable to me to stay in a lime. :-)
In my opinion the main questions are: How can we get one sign out of the three elements? How can it be a lot more future styled away from the conventional, old fashioned logo we have today? Our new website will be in a very modern, web 2.0 desgin and the new logo shall fit into this perfectly. I realize that we need to make a bigger jump perhaps so may be that somebody wants to start at a far away conceptional end for that. If you want, please try something totally new and let's see whether we can work our way back to something which still will be or look like a developed version of the logo we have today. #6 goes a little (!) in this direction although it does not look like a lime, it's in capital letters, grey background and so on... (see comments from yesterday). What I like here is the new approach and that this one is one block, one combination, one sign for the three elements.
Some ideas: One of my favorites for example is the the Starbucks logo, it has something personal, something that feels like coming home, it is a very great signet for this brand and everybody will realize it every time you see it. Our lime is fresh and also it is round, it integrates people in a new and modern style, we prepare people for their future in a new and a fresh way, we give them new perspectives, hope, a new live in many cases. And that is what our brand stands for. As a group with our participnats we create a new, funny, creative world with a lot possibilities in every new day. And also we are a family, fresh-academy participants meet each other, the stay in email contact and so on. Sometimes they feel like a new familiy... And the logo may combine these qualities too.
14 years ago
 
Please use more different fonts for the fresh-academy. It looks all the same if it stays Verdana or Arial or Din.
14 years ago
 
Wow, we are heading the right direction, now it's becomng one. I don't know how, but the lime could be a little more easy, light, perhaps not so straight, compressed. (the right words). Please keep it going this way. Thank you!
14 years ago
 
Thanks to everybody, we have a big breakthrough in my opinion because now it becomes one logo, one sign, very compact, very smart, more and more perfect. I love to work with all of you around the world!
14 years ago
 
Thank you all for these wonderful ideas! I love that the signet is getting one more and more (#209, #211), great! The lime may stay natural as in #160, I think that is the best way!
14 years ago
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