What We Do
Frenzi Hard Seltzer is a sparkling seltzer with refreshing, natural flavors and a bit of sessionable alcohol to make it fun. Frenzi appeals to active individuals who are (or would like to be) living a healthier, active lifestyle who are conscious of the caloric, carbohydrate and gluten content of the beverages they consume in social situations.
Label & Packaging thoughts
Hard seltzer products are commonly packaged in slim, perhaps effeminate, 12oz cans
There’s no doubt that a primary consumer of hard seltzer is a weight & figure conscious soccer mom who doesn’t care for craft beer. However, this product does appeal more broadly to health-focused women and men and those that are interested in sessionable, ‘healthy’ alternatives to beer, wine and cider.
The few offerings from craft breweries are typically packaged in the same 12oz cans that contain their beer, which are dissimilar from seltzer market leaders. Packaging matters and the slim cans are the cost of entry to be successful in the current market climate
Packaging frequently features colors that are indicative of the color of the fruit contained within or pictorals featuring renditions of the fruit or blends in the brand
Labels highlight calories, carbs, gluten content and amount of alcohol in an accessible, straightforward way
Simple and clean, without significant artwork.
What are our colors?
The brewery’s piranha is an aggressive, deep rich red (BF2025).
When it comes to hard seltzer products generally, most brands employ color schemes that are indicative of the “fresh fruit” infused in each hard seltzer product. Motifs of water, the ocean and waves are commonplace.
Our Ideas and Additional Information:
We've put together a brand brief that describes our goals in detail and also provides examples of many of the designs of hard seltzer brands we like
What is the Frenzi story?
Natural artesian wells bubble up their pristine, sparkling waters up through rock formations into the ponds above. The bubbling action of the artesian well at the surface could appear as though there’s a feeding frenzy underneath. Given the piranha being the dominant icon of Vicious Fishes and Piranha Joe, it was obvious that a feeding frenzi would be the inspiration for our hard seltzer brand.
We already have several brands under our umbrella, including
- Vicious Fishes Brewery
- Piranha Joe Coffee
- Vicious Spirits