Fred Smith Custom HomesLogo Design Contest

Logo Design Contest
Contests / Fred Smith Custom Homes

Fred Smith Custom Homes has selected their winning logo design.

For $275 they received 81 designs from 16 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
Custom Home Builder
Industry
Construction
Color Preferences
Black, Gold (PMS 8640) and white
These colors - http://identitystandards.wfu.edu/colors-and-paper-stock/

We would like the main logo to be behind a black background (although you will need to supply us with a white background logo once everything is over).
Our Ideas & Additional Information
This logo will be an extension of their main company (Fred Smith Company). We don't want it to be the exact same but we do want to use the tree from the logo. Please reference the logos below for examples of extended brands.

Coldwell Banker
http://www.coldwellbankernorthwest.com/1g65dyart10vo_cblogoclr.jpg
Coldwell Banker Previews (their luxury version)
http://www.billbeck.com/ezstatic/data/re2/images/a/2290/Previews-logo.jpg

McDonalds Logo
http://images1.wikia.nocookie.net/__cb20100717060810/logopedia/images/a/a9/Mcdonalds-90s-logo.svg
McCafe
http://www.discovertv.co.nz/files/videos/mccafe/mccafe-logo.jpg

We would also like to use the tree (or some variation of it) on the custom home logo. Here is a link to our main company logo that includes the tree for inspiration - http://www.fredsmithproperties.com/site_data/fredsmithproperties/editor_assets/FSC-blacktext.eps.zip
Themes
Luxury
Classic
Masculine
Simple
Refined
Secure

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Discussion

 
Client
Good start so far. But don't feel like you have to stick to the corporate logo. We want something unique for this brand that stands out from the main logo. Something different but still compliments the main logo.
11 years ago
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