Hi there! Thank you for participating! Looks interesting! But the F and the L are the "wrong" way around in the logo. Prefer #7 to #5 (more colourful).
Hi there, #13 Good but less suited for a website banner than #12. #12 is interesting, but a little concerned that there are 3 different fonts in one logo. Cheers.
Hi there, We like the adjusted new logo bit, however a little too heavy? PS. NZ time is now bed time so no more comments tonight. Back tomorrow. Please keep posting ideas! Cheers.
Hi there Could you try without transition colours turquoise through to green - instead use distinct shades e.g. #24 but with less green. Also we like #52 simple icon - for main text could this be tried with sans serif capitalised. font ?
Hi again - you are busy ! #117 - nice clean look - reduction of green appreciated. #119 - great new take and would be interested to see further refinements. - we like the balance of the equal length of the top horizintal line in the F and bottom hoprizontal line of the L in #117 and #89. Is it possible to ahieve this with the circle as per #119? Cheers
Hi again, Thankyou for the variants on #119. Of these 121 is prefered and we will rank accordingly. #117 clean look is still favoured over this but we welcome more ideas on the circle theme - perhaps the circle could be less dominant? grey? other ideas?
Hi there, #132 & #121: Can we see a combination of these two please? - FL in colours as per #121 (i.e. F and L follow colours of main Frazer Lindstrom text) - Top of F to align with F in main text - Bottom of L aligned to flow into the grey byline (see #117) (we understand this may mean larger circle) - Incomplete circle as per #121 but in grey of #132 - We are happy if the bottom of the F intersects with the circle lower that where the L intersects it as per #132 (whatever looks best!). Cheers
Hi there again - here is something to try perhaps:
Take #142 icon with an orange circle rather than grey. Take # 52 main text Frazer Lindstrom and byline in lower case as shown but with same text colours as in #142, with an orange dot for the i in Lindstrom.
Would you be able to do this for us please? Please come up with other variants / ideas as you see fit. Cheers The Kiwis
Thank you so much for fast turnaround on these ideas. #157 has triggered more thoughts - the orange ring is now too dominant however we do like the Frazer Lindstrom as shown with the touch of orange on the dot of the i in Lindstrom. - we also still love the clean look of the FL in #117 icon so could we ask for yet another variation?
Take the "FL" from #117 and take the Frazer Lindstrom from #157 with a further refinement of an orange horizontal stroke in the "t" of Lindstrom to go with the orange dot for the "i".
This is a play on the English saying for completing something perfectly : "dotting the i and crossing the t s"
Hello again - sorry if you are getting fed up with us :-( We are really grateful for your hard work and patience. #165 the orange cross on the t in Lindstrom is not as clear as we'd hoped so we have another idea... Could you please change the t back to all same colour. Could you please replace the o in Lindstrom with the Swedish character ö (an o with 2 dots above it) [alt 0246 is keyboard code on Windows XP] with just the two dots in orange the match the dot on the i. Although we are based in New Zealand one half of the company is Swedish.
Once again we look forward to seeing your great work. Cheers
Hello again - sorry if you are getting fed up with us :-( We are really grateful for your hard work and patience. #165 the orange cross on the t in Lindstrom is not as clear as we'd hoped so we have another idea... Could you please change the t back to all same colour. Could you please replace the o in Lindstrom with the Swedish character ö (an o with 2 dots above it) [alt 0246 is keyboard code on Windows XP] with just the two dots in orange the match the dot on the i. Although we are based in New Zealand one half of the company is Swedish.
Once again we look forward to seeing your great work. Cheers
Hello again - while we were commenting on #165 you had the great idea of introducing orange in #166 on the horizontal line of F in the FL in the icon. In unison with previous comment on #165 and introducing the two dots on the ö, could you replace the horizontal orange line in the F with 3 orange dots to make connection with text? What do you think? Many many thanks
Hi again #168 and #171 are the variants we were after (sorry we were unclear about retaining orange dot on i). Could you do one more variant i.e. #166 FL icon and #168 / #171 Text. We will review with the team in the morning as is late night here now. Once again many thanks.
Hi again. #175 is now our favourite. Could we try a variation of the icon (or 2) - introduce some with some white space between the orange horizontal bar of the F and the vertical blue line of the F? Cheers
Hi there again - sorry if we kept you waiting while we deliberate (and run the business)
Re #168 could you do some variations with more white space in the main text e.g. by reducing font size / expanding character spacing? Also any other ideas to make this design stronger or new ideas (refer general comments just added)
Hi there, #258 is an improvement #268 we see the idea of getting some orange into FL icon but this does not look as good as #258 - worth considering other options to get that hint of orange in though. For #258 can we refine further? - create some whitespace in byline (same method as for main text) - align byline base with bottom of L in FL icon - perhaps strengthen the font in main text a little bit Many Thanks
Hi again - as you will see #273 is ranked top but we are wondering if Frazer Lindstrom letters are a bit too thin / spaced out now. Can you try a compromise between #168 and #273 on Frazer Lindstrom text?
Also using that new variation as a base have you any other ideas about introducing a spot (or 3) of orange in icon?.
Hi there #319 is looking good and is prefered however can the font of the main text be made a little bolder font as per #273?
From this new variation can you then try one (or more) with the following: use 3 new orange dots as on the i and ö in the Lindstrom to form an arrow head pointing to the right aligned with the top branch of the F in the icon and the right hand end of the L i.e in top right hand corner of icon white space.
schematic mock up below (but much tighter together):
Hi there re: #347 - quicjk work again - Thank You. Text is all good Arrow dots look good as well (sorry about any confusion with failed mock up earlier) - can you do a variation with slightly smaller dots as at low res it is hard to see white space between them? Cheers