Focus Forward Driving Center Logo Design Contest

Focus Forward Driving Center has selected their winning logo design.

For $275 they received 45 designs from 3 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
Elanger
United States

Slogan

Drive Focused. Drive Forward.

What We Do

Giving Lessons and training Horses for Carriage Driving. Target audience: the average driver is 50-70yrs old, has horse experience and have retired from their professional careers.

Industry

Miscellaneous

Top Three Things to Communicate

#1 - Carriage Driving
#2 - Focus Forward
#3 - Professionalism

Our Target Audience:

The average carriage driver is wealthy women between the ages of 50-70 years old.

Color Preferences

Either a blue/teal color panel or natural green tones

Our Ideas and Additional Information:

I would like to capture the "intense focus" of horse, driver, and navigator all looking and moving in the same direction. The challenge of designing logos for the carriage driving industry is coming up with a unique or original idea. Many of the logos for the various driving farms or organizations are all very similar. I would like something that looks new and fresh, that people in the industry will distinguish differently. I will attach photos to depict the "intensity" and "focus" I mention. The graphic depicted could be of a Single horse (with 2 people), a Pair of 2 horses (with two people) or a 4 horse hitch (with three people). If things are detailed, the correct autonomy of horses and equipment is important. If they are more soft/fluid graphics, autonomy is less essential.
I have also attached a similar logo to my idea... I do not have any rights to it.

Themes

Feminine
Colorful
Luxury
Classic
Refined
Adventure

Style Inspiration

Applications

Mobile
Desktop
Print

Entries
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