Focus Forward Driving CenterLogo Design Contest

Drive Focused. Drive Forward.

Giving Lessons and training Horses for Carriage Driving. Target audience: the average driver is 50-70yrs old, has horse experience and have retired from their professional careers.

Either a blue/teal color panel or natural green tones

I would like to capture the "intense focus" of horse, driver, and navigator all looking and moving in the same direction. The challenge of designing logos for the carriage driving industry is coming up with a unique or original idea. Many of the logos for the various driving farms or organizations are all very similar. I would like something that looks new and fresh, that people in the industry will distinguish differently. I will attach photos to depict the "intensity" and "focus" I mention. The graphic depicted could be of a Single horse (with 2 people), a Pair of 2 horses (with two people) or a 4 horse hitch (with three people). If things are detailed, the correct autonomy of horses and equipment is important. If they are more soft/fluid graphics, autonomy is less essential.
I have also attached a similar logo to my idea... I do not have any rights to it.