Fleet DocLogo Design Contest

Hi. This is my initial concept.

(This comment references Entry #5)

Nice design... Looks a little too much like FedEx though. Re. the "Rx" We definetly want a reference to the "doctor" side of things but need to still stay focused on the fact that Fleet Doc fixes vehicles, in this case the wrench just appears to be thrown in.

Fair enough, I think you have a point.

I have tons of ideas for this one, I'll work on a few more here soon.

How about a nice, clean and very smart lettermark. I already have some neat ideas for some of the children companies...

(This comment references Entry #11)

This one adds the medical cross.

(This comment references Entry #12)

and not sure about this one. I think the two crosses in the 'e's are a bit too much.

(This comment references Entry #13)

...

(This comment references Entry #14)

#13 I agree the crosses in the e's are too much but nice idea

#14 I like the creative touch with the wrench and the C. You are definetly getting there.

Thank you. I liked the simplicity of #12 the best, but there's a lot of expansion potential in #14.

#11 I'm looking for the logo to help define the uniqueness and freshness of the company. The lettermark represents the professional side of the company but puts it back in line with older more traditional companies like Pep Boys, Meineke, Midas.

Again, even with the different colors, it still looks a lot like FedEx. Maybe if it is set in some kind of "Green" reference like a grassy field or some kind of natural background it will look different.

Great ideas though, keep em coming!!!!

this might be a little too much with the 'e's, but I want to secure the concept.

(This comment references Entry #16)

This is kind of what I was thinking for the "FleetDoc Automotive" icon.

(This comment references Entry #19)

#19 I really like that concept but would prefer to have the background image to be a little bit darker or maybe another color even

I kind of think so too, after letting this sink in for a little bit. Let me switch it back to the gray and we'll see what you think.

What do you think about 'borrowing' from the tone of the dark blue?

(This comment references Entry #25)

This is just a quick sketch in order to illustrate the concept. It would need quite a bit more work, but that's for a future project.

I was aiming for a pilot boat or fishing vessel of some kind, the type that might be part of a fleet.

(This comment references Entry #26)

Something about the medical cross on the "t" does not seem to be right... Is there another way u can incorporate it elsewhere in the logo? #25

I was thinking the same thing. Maybe we could bring the medical cross down with the tagline. Use two to even it out...

(This comment references Entry #56)

or leave it there and make it a little bit smaller, with the same color as the car and wrench

(This comment references Entry #57)

or just make it into negative space.

(This comment references Entry #58)

maybe change the fleet to all caps...

(This comment references Entry #59)

or just leave it out entirely...

(This comment references Entry #60)

with the caps font without the cross

(This comment references Entry #61)

Thanks, let me spend some time with them.

So far I have two thoughts....

1. Might be better without the cross altogether

2. We currently repair cars and trucks (trucks mostly), the vehicle and wrench option is great for the child co's thats why its still in 1st, but for the universal logo, with the wrench alone is not strong enough

looked at it again #14, maybe its the cross. Will think on it some more

2. We currently repair cars and trucks (trucks mostly), the vehicle and wrench option is great for the child co's thats why its still in 1st, but for the universal logo, with the wrench alone is not strong enough

Hummm.... this give me an idea

Sometimes you have to be careful not to over think things and try to convey or bury too much symbolic meaning into an idea. I see things get over done like that all the time. It may make sense to the people involved, but if it's over the head of the target audience, then there's probably some opportunity lost.

I think the important thing is keep it simple and unique. Avoid trite at all costs. I've seen so many "DOC" named businesses with things like reflex hammers for home repair... HOUSE DOC, stethoscopes with computers... PC DOC, and even surgical gloves for lawn care... LAWN DOC. lol.

Just some thoughts for you. I appreciate all your feedback for my designs. I think I've got a solid and meaningful branding effort going for you here and I would love to win this contest and do business with you.

Take care and let me know what I can do.

Erik

(This comment references Entry #62)

sorry, I forgot to remove the orange cross in the T in that last one.

(This comment references Entry #63)

Could I see number #14 with no cross at all, and make the wrench the same shade as #63

You sure can... here you go.

(This comment references Entry #118)

I made some changes to the doc color and made the doc part a little larger and the wrench a tad shorter.... I like how this fits.

(This comment references Entry #130)

here's an even darker orange

(This comment references Entry #131)

If you want a badge of some sort, I would focus on something like this with your full name in it. It can take a long time and a lot of advertising dollars to train the public to recognize a plain symbol, even if they're made up of familiar "clip-artish" shapes.

It's just got to click right away and attach a brand name with it in order to be effective. Just my thoughts.

Erik

(This comment references Entry #133)

The spacing is increased in between the characters of fleet, and I put it on a the blue background you like.

(This comment references Entry #134)

Don't fall for all the new hype with the eyecandy :)

(This comment references Entry #153)

lol... There is some very sweet candy to fall for. I like #153 a little more than #132 but without at least a little continuation, the C appears too detached from the closed end. It is difficult to associate the wrench with the C

try opening up the center of the D and O a little to show a small background continuation. I think the letters are better close together

I fixed all the line weight issues I found. Made the changes you suggested.

I'm glad to hear I have a fan club rooting for me :)

(This comment references Entry #164)

I toned down the highlights quite a bit in this version and I also added a slight light to dark gradient (up and down) on both the Fleet and Doc parts.

(This comment references Entry #165)

An the last one, but on plain old boring white. Remember when all the designs we worked on were on white? lol.

(This comment references Entry #166)

The dropshadow is a little too dark on the white version I think. It's easy to adjust. I'm also thinking that the tips of the wrench behind the C need to be in the dark blue to stand out more. I'm also thinking that the white border around the cross inside the wrench needs to be elliminated. I have an idea for a simple effect for that and it should be fine. I'll upload a revision briefly.

#165 and #166 are pretty much winning, just the cross is causing a problem. Please add one without the cross, and one with the cross in white.

Yes, and a pretty critical fan club at that

Ok, well let's go with the eye candy version to help appease the judges. I darkend the tips of the C and I added a simple black/white offset for the cross. It's pretty subtle.

I'll try your newest suggestion next.

(This comment references Entry #167)

Keep in mind that the website compresses these images somewhat. You're not going to see any line issues with the sources. They are VERY clean.

this is just plain orange on the cross...

(This comment references Entry #168)

faked it as almost white. Made the reflection on top pure white.

(This comment references Entry #169)

I took out the glass highlights over the text and kicked up the difference between the orange and blue gradients. I like how this looks, call it t-shirt style :)

(This comment references Entry #170)

I think the white cross looks pretty good on white too.

(This comment references Entry #171)

I think the white cross looks pretty good on white too.

(This comment references Entry #172)