Fleet Doc provides and manages all services related to maintaining motor vehicles, using Internet based software to automate and facilitate preventative maintenance. Please view website for more info on mission, goals, and values. www.fleetdocinc.com
Industry
Automotive
Top Three Things to Communicate
#1 - Maximum convenience
#2 - Dependable advice and service
#3 - Cost effective quality repairs
Our Target Audience:
All motor vehicle owners. Predominately businesses with car or truck fleets. Young drivers 18-25 that own and need to maintain vehicles. Businesses and individuals that value "Green" (environmentally conscious) maintenance of their vehicles. Value convenience, peace of mind, cost effectiveness, reliability
Color Preferences
Would prefer Navy blue and dark orange in the logo
Themes
Simple
Necessity
Economical
Modern
Secure
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Letterform Mark
A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Clothing
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
References to the medical field are highly welcomed but should still tie in to the core service which is to repair motor vehicles, ie, Cars, Trucks, and eventually Trains, Boats and Planes.
Keeping that in mind, this logo will be branched off into variation logos as the services, and children companies begin to grow. For Example, Fleet Doc Racing, Fleet Doc Marine, Fleet Doc Cycle, etc. Therefore, it should be meaningful to the current and future customers but offer some room for future variations.
If making a Wordmark, lets try to incorporate separate supporting symbols or graphics that relay what the company does or stands for. If trying a Letterform design, feel free to use "FD" and the words Fleet Doc with supporting graphics. If going the Letterform route, We're here for you could be left out.
