hi, here's my Logo Design, i use the iconic look like coffe stain on the logo, refer to your brief that the target audience are people who enjoy/need their daily cup of coffee,& loyal to their brands, it symbolize that your coffee has something that leave the mark on their mind if they drink your cofee, just like a coffe stain on tissue paper, and it make people would go back to your coffe shop.
I made few alternative design with different fontype just for comparison, any feed back are welcome
hey dyS, just wanted to tell you i liked the color red you used in #28 and where you were taking it. could you somehow convert that into an emblem or pictorial mark?
Once again I love the color concept in your logo, but FlavorPhil needs to be together, I also feel like maybe you could add some kind of concept like looking straight into the cup as it is now, but show more of the cup. (overhead view on an angle ) can you also try using the font that rank #4 entry 11 uses?
hi, this is my revision as you requested to show more of the cup with overhead view angle, but it's kinda hard to make it look fun if i combine the logo with #4 fontype, because that fontype is too serious to be look fun, and i get a little confused with your brief. In my opinion, if you want the logo look elegant & expensive, it can't be too playful, and can not be combine with cartoon type logo.