FlavorPhil Coffee Company Logo Design Contest

FlavorPhil Coffee Company has selected their winning logo design.

For $250 they received 189 designs from 26 different designers from around the world.
Contest
Logo Design Brief Hide
flavorphil2
United States

What We Do

We roast and sell flavored gourmet coffee.

Industry

Retail

Top Three Things to Communicate

#1 - High quality/conveys flavored and regualr coffee
#2 - Enjoyable to drink/Playful-fun image
#3 - Resonates with people

Our Target Audience:

I want to appeal to both sexes, but leaning more towards women because of their role in purchasing coffee for the household. Our target audience are everyday coffee drinkers falling between the ages 22-35. They brew their own coffee at home, are brand oriented, who don't necessarily like the coffee taste, but enjoy/need their daily cup of coffee. They are trend setters, like to try new things, loyal to their brands, and are willing to pay a premium for specialty goods.

Color Preferences

Want a logo that will pop. We were leaning towards a logo with red as the predominant color, but are open to seeing other options. We will guide the use of colors through comments and feedback.

Our Ideas and Additional Information:

FlavorPhil suffix is the name of the owner Philip. We want to create a logo that with a brand presence that will work across multiple lines (coffee, tea, shirts, mugs, etc). For the bag the logo will be used on white gloss. Please contact me with any questions you have and i will be happy to guide you.

Themes

Luxury
Adventure
Complex
Bright
Loud
Expensive
Playful
Elegant

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

flavorphil2
United States
I want the logo to be fun and playful like ex #9 I just don't want flavorphil written quite that cartoonish. I like that you had some sort of graphic, how bout trying a smile with a winking eye? I also Like the circular motion the logo follows in ex #7
12 years ago
flavorphil2
United States
-dazzleinteractive

I like what you did with the use of two separate color with Flavor & Phil to kinda give it a play on words. What I also like about it, is that it's idenifable. It's fun & it still hold the branding of high quility. Is there anyway to make the words pop more? I would also like to see what it would look like if you put more detalil into the smiling cup..But other then that great job! Thats what I'm looking for in this logo contest. What will make someone identify me and my coffee if they saw it only once, what would stick in their heads.
12 years ago
brandtub
Egypt

yeah, am glad you liked it, the cup symbolic icon would be the right fit to stick on people's mind when they are relating to your brand.

i would work on making the words pop more.

will play around adding a bit more details inside the smiling cup, but i dont want it to lose its simplicity because thats what making it good.
12 years ago
flavorphil2
United States
there are a lot of great designs being developed. i there are a lot of wordmarks,which look awesome, but i'm looking to focus on emblems and pictorial marks that denote the flavorphil brand. in terms of color, i'm liking the red in #28. i think other complimentary colors could strengthen the logo.
12 years ago
flavorphil2
United States
hey everyone, i'm very pleased with the second round of logos. i definitely found a lot of things i liked from imagery to color and font type.

i like that in #61, they encompassed the face within the writing. i thought that was pretty clever, although i'm in the middle on the font type.

#62, the bean character i like. i initially wanted to do a characture of myself in the logo, so seeing this reminded me of my earlier vision. i'd like to see that coffee bean figure with a beauty mark on the right side of his lip, near the nose and top lip.

kind of going in contrast with what i just said, i like the #53's font type and color.

thanks! phil
12 years ago
DyS
Indonesia
#69 nice stamp!
12 years ago
flavorphil2
United States
I would like everyone to now incorporate a Phrase underneath the logo "Its an new Coffee Philosphy " with obvious play on the word with phil.
12 years ago
flavorphil2
United States
sorry PHILosophy would be the correct spelling ..lol
12 years ago
405media
United States
My vote is for #74 , good luck foss.... clean, simple, easy to read, easy to print (2 colors!)... wish more designers knew what these basic elements bring to the table. Design 101: The design must work as 1 color (B&W). So as long as you can make the design work in one color and look good, you are on the right track.

Wish this site had ability to classify designers, perhaps by your peers/buyers and then have invite only competitions... then we would see some quality competitions.. I'm surprised theirs only 125 entries on this one.. I think I submitted close to 25 of them... cmon people you can do more :)
12 years ago