Color Preferences
A rendition of the United States Flag should be present in the logo and match the colors of the US Flag. The campaign name, "Flag Campaign" could be two different colors of blue, maybe one being the color of the flag. Or the name might be another color such as two different shades of gray...not sure what would look best...but maybe blue text would just be too much color and diminish the power of the flag.
Our Ideas & Additional Information
The tagline, "Honor an American service member or veteran", is probably too long and currently too vague—we may change that. So it probably should not be part of the logo, unless you come up with a much shorter version that says this.
Take a look at the www.RenovatingHope.org logo. I'm not looking for something that that is that elongated, but it's not a bad concept. Still, I would prefer a more horizontal logo vs. a square or tall design...unless that is difficult to accomplish in your creative design.
I am not necessarily looking for a house with a graphic based family standing beside it, but if it does not look like your typical stock footage family standing beside a house, that could work.
I would prefer that, iIF you create a logo with a version of the US Flag that is recognizable as a replica of the US Flag on a flagpole, that in this case, the rendition of the US Flag would be waving freely, as the US Flag Code recommends when a US Flag is on a flagpole.
It is not absolutely critical that the design has to have a US flag on a flagpole, I will leave that to your artistry, but after all the campaign provide US flags waving on a flagpoles.
All designs that include a rendition of the US flag that is recognizable as an actual US Flag, must follow the recommendations for displaying the US Flag, as set forth in the US Flag Code.
Whew! I know that's a lot, but this non-profit does great things for US service members and veterans and, I want to see that they get a logo that really captures attention for their campaign.
Thanks for your vision!