I like the font styles in #5, #11, and #12. Our Website will have more of the “I Phone” feel to it. It needs some angles but needs to look very modern and flowing, symbolizing modern technology and softness.
I would like to see the under case letters “fmg” and the “Symbol” be the focal point and have the name Fitness Management Group, underneath that and a bit off to the side somehow like in #3, but on the right side of the Symbol and letters instead of the left.
I also like the single person in #6. I would like to incorporate some multiple variations of a person doing a “Victory Pose” somehow, symbolizing achievement, finally reaching the finish line, success, the greatest, etc.
** I have always been a huge fan of the ESPN Classic Logo with the big swooping letter “C” and the Victory Pose. **
I also like the way the swoop symbol is encapsulating the letter “i” in #12. If there is a way to have the under cased letters “fmg” encapsulated by a swoop like that, or like the Rings of Saturn kind of a look, with Fitness Management Group underneath and off to the side with a “Victory Pose” as the symbol along with it, I think that would be really cool.
Also, I like the way the font in #5 is darker at the bottom and lightens towards the top. I would like to see that metallic coloring with shimmering shine marks incorporated onto the edges of the lettering, on the symbol, and on the swoop encapsulating the letters “fmg”. In a sense symbolizing prestige, polish, perfection, it shines bright, a great company to do business with if they would like their company to be just as polished and shimmering.
The symbol and the letters “fmg” encapsulated by the swoop should be able to be by itself on a shirt, hat, laptop bag, folder, mouse pad, banner, etc. It should be so powerful and by itself that it needs no explanation. Just like Nike and Under Armour, the symbol is enough just by itself. The words do not need to be even on there because the symbol has movement and is understood by all.
There is a lot of creativity out there and the designs have really great. I’m looking forward to this next wave of designs!
In short, the Logo has to have a single person in some variation of a “Victory Pose” to symbolize success, reaching the finish line, and achievement. The under case letters “fmg” need to encapsulated by a swoop like in #12, or like the Rings of Saturn, and the coloring should be like polished metal. Symbolizing polish and almost shines to bright to look at!!
Everything with the lettering and the symbol should just shine bright and be understood!