Fitness Management GroupLogo Design Contest

Logo Design Contest
Contests / Fitness Management Group

Fitness Management Group has selected their winning logo design.

For $300 they received 168 designs from 22 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
We streamline the organization and profits of health club personal fitness training through unsurpassed customer service, structure, sales and client results.
Industry
Service Industries
Color Preferences
Yellow, Green, White, Blue, Purple, Orange, Grey
iPhone/Mac color layout is nice
Themes
Feminine
Simple
Refined
Secure

Entries

Order by
Ranking
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Discussion

 
Client
I like the design in #2 and #5 - they are both clean and uniform,the colors are also more appealing.

I would also like to see something that incorporates a symbol or something that signifies fitness or health. Even a design that would give the impression of health?? Just some thoughts.
14 years ago
 
Client
I like the font styles in #5, #11, and #12. Our Website will have more of the “I Phone” feel to it. It needs some angles but needs to look very modern and flowing, symbolizing modern technology and softness.

I would like to see the under case letters “fmg” and the “Symbol” be the focal point and have the name Fitness Management Group, underneath that and a bit off to the side somehow like in #3, but on the right side of the Symbol and letters instead of the left.

I also like the single person in #6. I would like to incorporate some multiple variations of a person doing a “Victory Pose” somehow, symbolizing achievement, finally reaching the finish line, success, the greatest, etc.

** I have always been a huge fan of the ESPN Classic Logo with the big swooping letter “C” and the Victory Pose. **

I also like the way the swoop symbol is encapsulating the letter “i” in #12. If there is a way to have the under cased letters “fmg” encapsulated by a swoop like that, or like the Rings of Saturn kind of a look, with Fitness Management Group underneath and off to the side with a “Victory Pose” as the symbol along with it, I think that would be really cool.

Also, I like the way the font in #5 is darker at the bottom and lightens towards the top. I would like to see that metallic coloring with shimmering shine marks incorporated onto the edges of the lettering, on the symbol, and on the swoop encapsulating the letters “fmg”. In a sense symbolizing prestige, polish, perfection, it shines bright, a great company to do business with if they would like their company to be just as polished and shimmering.

The symbol and the letters “fmg” encapsulated by the swoop should be able to be by itself on a shirt, hat, laptop bag, folder, mouse pad, banner, etc. It should be so powerful and by itself that it needs no explanation. Just like Nike and Under Armour, the symbol is enough just by itself. The words do not need to be even on there because the symbol has movement and is understood by all.

There is a lot of creativity out there and the designs have really great. I’m looking forward to this next wave of designs!

In short, the Logo has to have a single person in some variation of a “Victory Pose” to symbolize success, reaching the finish line, and achievement. The under case letters “fmg” need to encapsulated by a swoop like in #12, or like the Rings of Saturn, and the coloring should be like polished metal. Symbolizing polish and almost shines to bright to look at!!

Everything with the lettering and the symbol should just shine bright and be understood!
14 years ago
 
Logo Designer
hi mbenso16,

you can give the comment privately and directly with your fav logo at their page.. just click into the logo you want to comment, and there's a conversation page between you and the logo designer..


thank you,

WUderland
14 years ago
 
Client
Like the Font style of #13
14 years ago
 
Client
Looking at it even further, I really like the layout of #17 as well. If we can get the symbol spot on, and seperate from the letters "fmg" and the Title, "Fitness Management Group", that would look cool as well.

Like taking the concept from #17 and replacing the symbol with #19, and using the font style from some of the others that used font that had edges but had curves and looked futuristic and modern.
14 years ago
 
Client
I really like #19 and #20. These are great layouts.

Looking at it now, I'm wondering what it would look like if you took those layouts and used two people instead on just one. I know I had said one before.

If you could take the layout from #19 and #20 and use the two poeple from #7 and #8 with the swoopstyle from #17 encapsulating the entire logo that would look really cool.

I just need to see a few more versions of Upper case and Lower Case "FMG" and "fmg". The font styles in #10, #19, #20, and #21 are the best.

Also, different color variations such as black that fades to a more metallic color. Any luck with "shimmering" or "shine" effects?... Much like Chome shining off a Custom Motorcycle in the Summer Sun!! "Gleaming" effect.

I do also like the swoop style in #20 and #21 as well. I would like to see variations of the horizontal swoop and the angled swoop to get a better idea from all angles.

Your renderings have been great.

If you could make the two people in #7 and #8, look more like the person in #19, #20, and #21, that might also look really cool. "Legless".

Keep them coming WUderland, More variations of the swoop, two people instead of just one, and Upper Case and Lower case versions of "FMG"/"fmg".

SO FAR #19 IS MY FAVORITE!!
14 years ago
 
Client
Wondering if there is a way to have the Character' facial features look like the "Oscar" from the Acadamy Awards? That style. Facial features maybe looking upward toward the sky. Symbol being metallic and shiny.
14 years ago
 
Client
Just want to see how creative you guys can get with multiple variations.
14 years ago
 
Client
Too tough to call, so we're extending this tournament a bit further. The creativity is awesome!! The Logo for the website is almost there.

We've narrowed the 75 entries down to the top 8. #62, #48, #69, #19, #56, #70, #13, and #37.

They have the best movement and style. I like how the logo is seperated from the rest. That is important because sometimes we might want to just have the Logo and just the letters "fmg".

The Lower Case lettering is the best. The Font in #69, and #37 is the best so far with #48 and #19 being second.

I would like to see more font and design variations of #56, I like that color scheme as well as the blue color scheme.

** i'm wondering if there are ways to incorporate the "Atom" Symbol and the "Power" Symbol into these designs as well somehow? **

I'd love to take what is out there and just incorporate more sweeping and swooping designs. Something that is really moving forward fast!! like a "Tidal Wave" or sweeping like the "Rings of Saturn".

Our organization is truly ahead of its time and completely stands alone in the industry. We need a Logo that does the same. It has to be futuristic, move fast, very sweeping and swooping, tell a story, have Lower Case lettering, but be confident and modest.

Our company deals with driving Personal Training revenue for Health Clubs THROUGH THE ROOF!! We're dealing with Club Owners, Personal Trainers, Clients, Members, etc.

Our company is "Scientific" and "Physiological". We're all about "Performance" and generating "Revenue". We're "Modest", "Confident", and "Futuristic". At the same time, we're "Helpful", "Bonding", and focus hard on "Achievement" and "Finally reaching your goals."

Keep coming with all of the awesome designs, you guys are great!!
14 years ago
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