Finance Sports LtdLogo Design Contest

Logo Design Contest
Contests / Finance Sports Ltd

Finance Sports Ltd has selected their winning logo design.

For $375 they received 184 designs from 31 different designers from around the world.

Logo Design Brief

Client
Canada
What We Do
Sports Investment Consulting Services
Industry
Sport
Color Preferences
deep blue
blue haze (background)
brushed steel grey
black (website background color is black)
stone grey
white (optional)
Our Ideas & Additional Information
Old Swiss Trust stone building with a large metal door. Understated yet timeless, representing discreet and immense financial experience and wealth. Exclusive and private similar to the most upscale banks in the world. A clean font (Finance Sports LTD) with either a set of shapes or letters (F, FS, FSL) next to it on the upper right corner or upper middle. Must portray an immovable, grounded, age old trustworthy image. A shadow or shine that flows through the lettering or below the lettering like a bluish haze. This is where the world's most successful captains of corporate industry entrust with managing their securities investments.
Themes
Masculine
Refined
Secure
Simple
Gray
Luxury

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Discussion

 
Client
The Credit Suisse logo we posted is something we want to see a copy of with Finance Sports. There are 2 of them and we like the fonts in both pictures we uploaded. The photo with the steel or metal background and black letters is something we want to see with a blue shadow or haze behind or beneath it. The angle of the lettering is also very nice in that photo.
12 years ago
 
Client
omitted
12 years ago
 
Client
research bank logos. They are nondescript and usually random shapes that look sharp, clean and make you think of an institution, not a software or sports apparel company. Also take a look at insurance company logos. We want our logo to have that rich, old money, financial feel.
12 years ago
 
Client
We want to back off FS, FSL or F logos for now. Random, sharp, clean and rich looking shapes like the banks use are better.
12 years ago
 
Client
omitted
12 years ago
 
Client
We would like to see a black stone with a grey or blue shadow or border around it. The black stone can be marbled or granite with a steel plate like #77 or written like #60 on the stone. If the stone is black then the words and logo can be aluminum, brushed steel, grey with a faded shadow on it.
12 years ago
 
Client
#87 shows a aluminum steel plate with black letters. We would like to see more like this idea in front of a black stone that could be marbled with either white or blue. The background should be black
12 years ago
 
Client
#108 is the best. All designers now have less than 23 hours to try to make a logo we like more. We want to see some black marble backgrounds, steel lettering. No steel plate like #109

Logo box on top. If you want to send the same logo again with the logo box on the side, we would appreciate that too. Black marble with white or grey or aluminum, steel veins. Fewer veins the better, more prominent, closer up.
12 years ago
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