ferrugoLogo Design Contest

Logo Design Contest
Contests / ferrugo

ferrugo has selected their winning logo design.

For $375 they received 204 designs from 18 different designers from around the world.

Logo Design Brief

Client
United Kingdom
What We Do
A life-style website for worldwide Classic MG car owners and their partners.
Industry
Automotive
Color Preferences
red, green, blue, black, white
Our Ideas & Additional Information
The actual MG logo is quite famous but I don't want to focus too much on that, more on the feel of history. Ferrugo means rust in Latin and rust is one of the main concerns of any classic car owner, so it's a play on words. See below for some of the key MG related sites for a flavour of the market place.
http://en.wikipedia.org/wiki/MG_Cars
http://www.mgcc.co.uk/
http://www.mgownersclub.co.uk/
http://www.mgenthusiast.com
http://midgetandspriteclub.com/
Themes
Luxury
Refined
Masculine
Classic

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Discussion

 
Logo Designer
aragle

we are not permitted to use existing company logos unless there is explicit right to use a brand identity in a logo. Can you clear this up?
10 years ago
 
Client
We cannot use the MG logo and the current number #2 design which is ranked 1 at the moment will have to remove the MG octagon for it to be considered as top 5 design at the end of the open period. I have already flagged the removal with the designer. The rankings are currently reflecting our feelings towards the designs and the directions they are taking. We will endeavour to feed back rankings and comments as quick as possible to help as much as possible.
10 years ago
 
Client
All we cannot in the end use the MG Octagon in any final design please do not submit them or I will have to start rejecting.
10 years ago
 
Client
All although we currently have a top 10 very heavy influenced with cars, other motifs are still being looked for.

Some mood words that may help: classic, quality, british, engineering, upper class, chrome, touring, heritage, motoring, lifestyle, octane, original, atlantic, exclusive, clean, effortless style, modern, country pub, beer, green and pleasant land.

10 years ago
 
Client
Wow felt a bit out-numbered there as they came thick and fast. Thanks for everyone that took part in the open phase stunning response!
10 years ago
 
Client
Laffi,

Very last change request:

#192 #191 #190 DO NOT change a thing on the car graphic.

Please only change the font to the light serif in use on #179 rank 14 at the moment

Would also like to know what the new font is to.
10 years ago
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