What We Do
We are a creative company, our name being an acronym of the 4 key areas that we produce for, namely: Fashion, Entertainment, Art and Technology (therefore, please note that FEAT has to be all in caps). We mostly handle international projects like commercials and films, and thus would like to portray a global, metropolitan, sleek and powerful image with a touch of creativity.
Our Ideas and Additional Information:
(Please read this brief and above company description carefully, many of the submissions so far do not fit into what we are looking for and are hence declined)
I would like the logo to be contemporary and metropolitan, and just the name please, preferable not a graphics + word type of logo like LogoTournament's logo. I hope it can be minimalistic yet convey strength through its simplicity. Please note that we are trying to take on a respectable corporate brand image, so no kiddish and funky designs please. Hope to see stunning works from designers that we can work with in the long run.
Note 1* Just want to add a note that as each of the letters represent one creative area, please do not create designs that emphasize on any one of the letters e.g. only having creative treatment done to the letter A, having an F that is bigger or of a different color, etc. Need all the four areas to be of equal importance. Thank you.
Note 2* Those designs that are declined so far are either (1) do not fit the brief (2) too childlike like robotic or comic font that do not fit a serious corporate image, or (3) too simple like just typing out four letters using some common font without any thought being put into it. These submissions will just be declined so please do not waste your time :)
Note 3* If you don't know what the word "FEAT" means, please check the dictionary. It implies achieving something great and unthinkable. The designs I see so far do not convey this meaning.