Fairway Foodservice plcLogo Design Contest

We want a brand/logo which we can apply to single portion products like sugar sachets, sugar sticks, coffeee sticks, salt sachets , jam portions, cream pots, milk pots, small biscuit packs- individual portion food products which might be used in hotels for room service, coffee bars, restaurants, fast food, hotels for breakfast etc etc.we are hoping we might get designs and spelling derivatives of "SINGLE", "ONES", "PEZZI", "PORCHONS", words which have a meaning or connotation of single portion or a word or words that invoke a positive, quality, food stuffs impression.
We want a brand/logo which we will use on several products which will be delivered to around 30,000 catering establishments and will feature in the 100,000 A4 pictorial brochures we produce annually- we want some thing which will have longevity and meaning and be worth our while marketing as "unique" and exclusive to us. We will register the brand.
The outer product case for these products would have sufficient space to use a "word or name" and also a logo- the inner pieces which would be seen by customers in hotels, restaurants, canteens, cafes, pubs etc would be small and probably only able to accommodate the logo.

Please Clarify

1. Fairway Services as seen in the example supplied is the umbrella company correct for back of house correct?

2. The Front of House logo (new) will it replace the Back of House logo or are they 2 distinct identities?

3. The new Front of House design will be used similarly to how the Back of House logo is used being attached to a product line similar to how the Back of house logo is used?

Sorry answered these questions by editing my earlier comments. First time we have used this system.

We dont want to feature the company name in the brand/logo in fact our preference would be not to feature it- who decided to call a phone a "blackberry" or a network "orange", where did Mondalez come from (new name for Cadbury and Kraft) - it may be a word which exists and can be incorporated into a logo to imply the characteristics and style we want for the brand.

A "new" word or an existing word which captures the characteristics we are trying to portray would be preferable.

Hi All,

The client would like to extend this contest. It was realized that there can be some more clear communication about what they actually need. The client will update the brief and comment area.

We want a brand/logo which we can apply to single portion products like sugar sachets, sugar sticks, coffee sticks, salt sachets , jam portions, cream pots, milk pots, small biscuit packs- individual portion food products which might be used in hotels for room service, coffee bars, restaurants, fast food, hotels for breakfast etc etc.we are hoping we might get designs and spelling derivatives of "SINGLE", "ONES", "PEZZI", "PORCHONS", words which have a meaning or connotation of single portion or a word or words that invoke a positive, quality, food stuffs impression.
We want a brand/logo which we will use on several products which will be delivered to around 30,000 catering establishments and will feature in the 100,000 A4 pictorial brochures we produce annually- we want some thing which will have longevity and meaning and be worth our while marketing as "unique" and exclusive to us. We will register the brand.
The outer product case for these products would have sufficient space to use a "word or name" and also a logo- the inner pieces which would be seen by customers in hotels, restaurants, canteens, cafes, pubs etc would be small and probably only able to accommodate the logo. So we are looking for something like "Holme Farm" as a brand with a logo of a farmhouse and a tree outine - the brand name and the logo would appear on the outer case of products and just the house and tree logo would appear on the individual items (we cant use that because it is already taken but that is the general idea)