Thanks Ray- I have a meeting with all my team on Thursday to decide what we do and I will revert after that. We were hoping to get a brand not just a logo and we didnt want to use "Fairway" in the logo or brand. I am not sure what we will do. We have Easy Tiger, Decadine, Vive le Pain, Classics, Fairway Professional and Fairway as brands- we were hoping to get something which encapsulated "single portion", small piece, quality, food in a word . logo or brand........I did try to express that in the descriptive brief and in the follow up scripts but 70% of responses were "Fairway" based. We could have seen something like "ONES" , PEZZI, SINGLES, PORCHON,....and derivatives of spellings...something built around a word meaning portion..... I guess it is called LOGO tournament and not BRAND CREATION so it was probably the wrong medium. I will revert later in the week with our collective decision. Cheers Chris
Ok Chris no worries, in between now and Thursday though, i will give it a few shots, based on what you have said above, and upload a few more offerings to maybe help a little more :)
Thank you- I was just reading the logo tournament web site "rules" to see if there was an opportunity to "re-open" the competition with a much more specific brief. I didnt want to be overly directional becaus eI thought it might stiffle creativity but I have printed off what we have and given copies to two of my guys and they were not very positive about any of the designs and basically said- "we could have done a much better job and we arent designers or creatives" I appreciate your interest and really would like to find something which we can use and be happy with- we will invest reasonable marketing monies in getting the brand "out there"- we produce 100,000 A4 full colour brouchures annually which caterers use to select products an dteh "new" brand would feature heavily in all those as well as promotion flyers- so we want something with some longevity. Cheers Chris
There are extensions you could try, i think you need to PM Ivan in the help section, explain to him, hes a good guy, he will probably grant you the extension, and also allow for brief turnaround too :)