F.A.S.T. BrainLogo Design Contest

Logo Design Contest
Contests / F.A.S.T. Brain

F.A.S.T. Brain has selected their winning logo design.

For $375 they received 83 designs from 14 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
myFASTbrain.com
What We Do
Dr. David Burns founded Fast Brain to help athletes and their parents in four ways:
1. Assess their baseline across the spectrum of brain function and performance (while healthy).
2. Diagnose: In the unfortunate event of brain injury (e.g. Concussion) be able to quickly and accurately diagnose and identify the impact of the trauma.
3. Rehabilitate: Intelligently rehabilitate the area(s) of the brain that were affected (e.g. Areas which score lower than baseline assessment) and restore function to baseline / healthy state, and
4. Train the brain – the most valuable organ in the human body — in a similar way to how we train our muscles in soccer, basketball, football, and as adults pay 100s of $$$'s for training at 24 hour fitness and Gold's gym.

Dr. Burns has four degrees: two in Chiropractic Medicine and two in Natural Pathic Medicine, but where his passion lies is in what he practices today: Functional Neurology.
Industry
Medical
Color Preferences
Any of the following color combinations are welcomed:
orange, blue and grey
red, blue and orange
yellow, blue and white
purple, blue and white or grey
Get creative. Show us what you think will work!
Our Ideas & Additional Information
The current site us http://fastbrain.us -- please do NOT use this as a design guide, but perhaps draw some ideas about the business from here. (The NEW site will be hosted at myFastBrain.com once we have the new logo!)
Themes
Complex

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Discussion

 
Let's focus on "myFastBrain" or "myFASTbrain" as the company name (to match the URL) instead of "F.A.S.T. Brain". In other words, 1. we'd like to include "my" in every logo, and 2. we'd prefer to de-emphasize the periods (F.A.S.T.)

I think a stylistic representation of a brain works within the logo, but the literal outline of a human brain is too much for this client.

**I'd love to see a stylistic image of an athlete in the designs. Seeing just brain (or the head) itself is perhaps not as appealing.

Good work. Keep them coming!
12 years ago
 
Change of direction: Let's emphasize the FAST as the acronym it is. It should be clear that it is not "Fast" but rather "FAST" or "F.A.S.T." or "F/A/S/T".

Colors: Client is not happy with all the orange after all. Sorry. Really likes the blues. WOuld like to see grey + blue, or silver + blue, or platinum and blue.

Client really likes the stylized brain vs. the literal brain image.

Likes stylized people too, but not so realistic that they are identifiable as male vs female.
12 years ago
 
Client added these reference sites whose logo he admires:

FastGym: I like that they have a logo to left that is immediately recognizable and simple. http://www.fastgympa.com/personal-training.php

VelocitySports: this is what I'd like but that incorporates Brain. - See also on one of middle pictures the BIG V that has motion to it for Velocity Gym - http://www.velocitysp.com/
12 years ago
 
Like the variations of brain logo itself. Want it to be clean but identifiable. No need for undulations of gyri but should be able to tell it is a brain and something that says is fast, healthy, strong, balanced that it is dynamic.

I like the steel blue and platinum.
12 years ago
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