Extended Network Logo Design Contest

Extended Network has selected their winning logo design.

For $350 they received 133 designs from 40 different designers from around the world.
Contest
Logo Design Brief
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fbextended
Canada

Slogan

Tap into the full power of your extended network

What We Do

Facebook app, allows you to reach the thousands of people who are one or two levels deep in your friend tree instead of only your immediate friends.

Industry

Internet

Top Three Things to Communicate

#1 - Reach more people
#2 - Tap the power of your extended network
#3 - Your first level friends-of-friends number in the thousands.

Our Target Audience:

Facebook users, of any age but probably 25-40 yrs old in general as they are seeking to use their existing social site to expand their personal network or promote their business.

Color Preferences

Needs to fit with the facebook design scheme

Our Ideas and Additional Information:

The popular Causes app on FB is a good example of the style of this app, and its logo fits well in our current design.

Themes

Simple
Modern
Colorful
Refined
Secure

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web

Entries
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Contest Entries

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1 2 3

Discussion

Discussion

fbextended
Canada
Thanks for getting things started, GraySource and heru. These are some good ideas, I'm undecided on the linked circles in #3 but they're starting to grow on me, and I'm thinking that the people in #1 and #2 seem too distant from each other although I like the general idea of the design. IN #4 I like the linking of the circles, I'd like a design in which the logo can easily be separated to be used as an icon as well, and 'm not sure that the 4 linked circles would look great as an icon.
Keep'em coming!

THanks
13 years ago
fbextended
Canada
Thanks for all the new submissions, I think I definitely prefer the options that include "people", as seen in #1, #2, #3, #17, #18, #20. I also like the use of multiple "secondary" people, I'd be happy to see an update on #2 that includes more blue people perhaps? #15 and #16 are good ideas but the colors aren't a good fit for what we're doing.

Thanks!
13 years ago
bugy
Australia
Hello,
could we please get some individual feedback (by clicking on each designers entries) so we know how to further develop our logos for you?

thanks!
13 years ago
fbextended
Canada
Sure, I'm leaving many people individual comments right now. One note for everybody is that I'm not concerned with getting multiple layouts of the same design (eg #1, #2 and #32, #33) as I'm comfortable handling that if I need to with whatever final design we choose.
Thanks for all the rgeat designs yesterday and today! I hope they keep coming.
13 years ago
fbextended
Canada
#29 I think this is too dense graphically, I like the concept but there needs to be more whitespace or contrast between the people so that it's not a jumble of green and blue when displayed small.
13 years ago
fbextended
Canada
I do like the idea in #20, this is close to how I originally imagined the logo. I don't like the orange though, could play around with the highlighted person being in the foreground instead of the background, he seems a little surrounded :)
13 years ago
fbextended
Canada
For everybody, I think I prefer non-italic for the name, my current favorites for text-only are #32, #45. I think #3 and #44 would look just as good or better with no italics, but I'm not against having one word in italics, definitely not both though. Feel free to submit some more versions with text changes.
The blue text in #21 seems a bit fuzzy, I'm not sure why.
13 years ago
fbextended
Canada
#39, #40, this is a good new idea, I definitely prefer #39 with the whitespace, #40 is too "full" and loses a lot of detail when displayed smaller. I'm preferring strong, simple designs that will look good at any size and have good contrast to be adapted for icons etc.
13 years ago
fbextended
Canada
Similar notes for #17, I like the concept but the skinny people and multiple rows of them fading back is making it a bit too dense and low-contrast, I'd love to see some versions of that with the people thicker and the contrast changed
Thanks!
13 years ago
fbextended
Canada
I've been delinquent on doing quality feedback, so I just extended the contest by 2 days (that was the minimum, I was going to do 1 day). I'm blown away by the quality and originality of the designs I've seen and hope they keep coming, I'll be on here at least once a day giving as much feedback as I can.
Thanks everybody!
13 years ago
fbextended
Canada
Tudor, thanks for the fantastic options. #70 and #73 I think get too wide, but I'm impressed that you've done something new instead of retweaking them all. Thanks for the font changes, but don't worry about the tag line.
Personally I think I prefer with two heads instead of one, but I'm kind of on the fence about that.
13 years ago