Our Target Audience:
We target the customer that doesn't have the time or doesn't want to wait inside of a tire store getting new tires installed. We also cater to higher end vehicles with low profile or oversized wheels and tires that are more difficult to install. Customers, both male and female, that have busy lives with work, kids, or activities.
I'm not picky on colors yet as this is a brand new business. Colors I want to avoid are: pink, purple, gold, yellow, orange, green. I want something more neutral. Dark blue, gray, white, black, possibly red.
Our Ideas and Additional Information:
I want a logo that looks like a mix of classic and modern. Something that can last for 20 years and still look fresh. Simple, but recognizable. I will be printing the logo on shirts and hats so it doesn't need to be very complex. The name needs to be the focal point of the logo.