European Motorcycles of Western OregonLogo Design Contest

Logo Design Contest
Contests / European Motorcycles of Western Oregon

European Motorcycles of Western Oregon has selected their winning logo design.

For $345 they received 90 designs from 15 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
We live here. We ride here.
What We Do
We sell new (BMW & Ducati) & used motorcycles, parts, accessories, apparel and provide service for BMW & Ducati motorcycles.
Industry
Retail
Color Preferences
Preferred colors: Red, white, black, blue, grey. Use www.ducati.com and www.bmwmotorcycles.com for inspiration and some understanding of our consumer base.
Our Ideas & Additional Information
www.bmwor.com (We are re-branding with the addition of Ducati to our store in Eugene, thus the new logo. This site will give you an idea of our personality).
Themes
Modern
Adventure
Masculine
Simple
Refined

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Discussion

 
Client
Design #1 -- This is a good start and nice use of the requested colors. Too simplistic. We want to engage the customers to think "adventure" with respect to motorcycling. Thanks. We look forward to your next revision.
14 years ago
 
Client
Design #2 -- Interesting use of the Ducati shield shape. Our focus area is the Pacific Northwest and Oregon in particular, so the global perspective of Africa and Europe doesn't apply to our market area.
14 years ago
 
Client
Design #3 -- Nice incorporation of a motorcycling element. Color scheme is attractive. Both BMW and Ducati have a sport history. In the Pacific Northwest, many riders participate in dualsport (on-road & off-road) riding and adventure touring (traveling by motorcycle to remote areas and camping).
14 years ago
 
Client
Design #4 -- Nice blend of blue and red together with a hint towards Ducati.
14 years ago
 
Client
Design #5 -- Your design really embodies the "sport" of motorcycling. I like the color combinations and usage. Refer to previous post about what type of motorcycling our customers enjoy. We do have some street sport riders; however, the majority of our sales fall in the dualsport area.
14 years ago
 
Client
Design #6 -- Picture plus text in such a simple arrangement is quite nice.
14 years ago
 
Client
Design #7 -- The shape to the left of the text is creative and neutral, which is good. The usage of both red and blue covers Ducati and BMW equally, which is a plus.
14 years ago
 
Client
Design #8 -- Don't really care for the "wings".
14 years ago
 
Client
Design #9 -- Good to see a design that can be used effectively with white or black background. This is good for screen printing on t-shirts.
14 years ago
 
Client
Design #10 -- Trademark violation with BMW, so we need to steer clear of this arrangement.
14 years ago
 
Client
Design #11 -- I prefer the shield shape you used in #6, but now I wonder if this is a Ducati trademark violation...
14 years ago
 
Client
This design gets lost with a black background.
14 years ago
 
Logo Designer
Hi Contest Holder,
Thanks for your comment. I am working on your desgn revision. Will submit soon.
14 years ago
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