Ethos FactorLogo Design Contest

PLEASE NO MORE LOGO MARKS WITH EF! INSTEAD LET'S GET SOMETHING CREATIVE THAT SPEAKS TO OR VALUES. WE WOULD WELCOME BRIEF DESCRIPTIONS OF WHAT YOU ARE SEEKING TO COMMUNICATE.

We are a consulting company that covers
many businesses. Real Estate, Insurance, other consulting companies, coaches, etc.

We are wanting to play on the words Ethos & Factor

Ethos is the foundation from which one builds the rest of their business. Factor is the catalytic elements that add up to your desired outcome (goals, income, lifestyle). Together you build a business that will stand the test of time.

Ethos Factor starts with the desired outcome (best life now), moves to the ethos (foundation) needed to support the factors (actions born from ethos) leading to the final outcome. Ethos must be mixed with conviction, integrity and ultimately trustworthiness that informs the entire development of the appropriate factors resulting in a sustainable business, easily expandable and replicable and intentional in accomplishing the best life one would like to live.

The logo and logotype should represent action, strength, upward movement and integrity (not necessarily in that order)

orange, grey
blue, orange
purple, lime green
orange, black
green, complimentary color

Let's get some fresh ideas that are not using EF.
Please more modern.
Upward strokes, color scheme bottom to top